As the world settled into sheltering in place back in April, people were flooded with COVID-19 related messages from marketers. I suspect the next phase of this conversation is going to be easing customers back into doing business in person, to which there’ll be varying levels of resistance. Businesses will now have to figure out … Continue reading Not Business as Usual: Messaging in the New World
Video has become essential for promoting businesses, products and communication. This has been the case for years now. In an annual survey of over 650 businesses, 92 percent said that video is an important part of their marketing strategy, up from 78 percent in 2015. With 88 percent of respondents reporting positive ROI from video … Continue reading 10 Pro Tips for Making Better Quality Video at Home
Companies have gotten the message that content is king, and they’ve been churning it out like crazy. Every company wants to achieve thought leadership and turn the brand and the CEO into household names, but it’s getting harder and harder to be heard above the noise. In the Martech category for example, there are now … Continue reading Six Ways to Win at Content Marketing in 2020
With nine out of ten companies reporting using content marketing as part of their strategy to grow and nurture leads, we can infer two things. 1) Content marketing works and 2) The market is a little saturated with content. In fact, we are in a state of what marketing consultant Mark Shaefer calls “content shock,” … Continue reading 8 More Ways to Promote Your B2B Blog
The pace of change for today’s marketers is breathtaking. Every day, it seems there are new tools and technologies to help us reach a more demanding — and more distracted — audience. One thing is certain, however: content marketing is here to stay. In fact, it has become a key component of most companies’ marketing … Continue reading 6 Reasons Your Marketing Team Needs to Retain a Professional Writer
I admit it. I’ve resisted Twitter. But recent life events (blog post for another day!) have made me keenly interested in certain public figures and certain topics. Now, Twitter is my go-to to stay (gulp, buzzword) engaged! Twitter has become one of the most used social media platforms because it is both personal and rapid. … Continue reading Twitter: What Is It and Should You Do It?
I’m not big into memes, but every time my crowd needs to do something spur of the moment, we invoke this phrase. This is our way of trusting the universe that things will come together. For a business that has lots of “aha” moments with customers and potential customers, the power of Facebook Live provides … Continue reading F* It, We’ll Do It Live!
I went to theater school before business school. Acting, directing and producing are not really that different from marketing and product management, trust me! When content marketing became a thing back in 2015, it was a natural fit for me. Choosing the script, tailoring to the audience you knew you were best for, polishing your … Continue reading Content Marketing: 2019 Edition
When your company evolves a product to enter an emerging market, how do you educate potential customers? How can you become a thought leader in a brand new space? As part of its core mission, Treasure Data always knew that “for any business, the ability to make sense of its data and turn it into actionable … Continue reading How a Robust Content Marketing Strategy Fueled Corporate Growth in an Emerging Space [Case Study]
Why is the Eat This, Not That! franchise so successful? We crave clarity, simplicity, and inspiration. And, a) we all eat, b) we want guilty pleasures, but with maybe a little less guilt. If you are a marketing manager and social media falls under your purview, odds are you would welcome clarity, simplicity, and inspiration in … Continue reading Social Media Marketing: Do This, Not That