Category: Content

Elana Leoni Talks Social Media, Content, and Community in the Education Space

Elana Leoni Talks Social Media, Content, and Community in the Education Space

EM Founder Ken Chen recently spoke to Elana Leoni, CEO of Leoni Consulting Group (LCG), a marketing agency that exclusively focuses on education brands, including edtech and nonprofits. LCG loves partnering with these companies to affect learning outcomes and improve education. Here are a few Q&As from their conversation. What services does LCG offer? We … Continue reading Elana Leoni Talks Social Media, Content, and Community in the Education Space

Unlock the Power of ChatGPT: 7 Actionable Use Cases for Marketing Consultants

Unlock the Power of ChatGPT: 7 Actionable Use Cases for Marketing Consultants

ChatGPT’s recent rollout can earn you “early adopter” status and add a boost to your resume. As businesses quickly seek ways to make use of its capabilities, it is vital to remain up-to-date in the ways it can be leveraged. This is not only for our clients but for our careers. Will you have AI … Continue reading Unlock the Power of ChatGPT: 7 Actionable Use Cases for Marketing Consultants

Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

In last month’s edition of EM’s Third Thursday Talks series, Ken spoke with Molly St. Louis, previously a consultant with EM and now head of marketing for Dealtale. She has previously worked in PR and has been a writer for Inc., AdWeek, The Huffington Post, and Business New Daily.   Here are some key takeaways from … Continue reading Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

Trust and Curiosity: How to Get Delightfully Creative with B2B Video

Trust and Curiosity: How to Get Delightfully Creative with B2B Video

Direct to consumer marketers have long been harnessing the power of video, but uptake has been slower in B2B marketing, the land of whitepapers, webinars and PowerPoints. 2020 was a tipping point; according to The State of B2B Video Marketing Benchmark Report by Vidyard, 82% of B2B marketers reported success with video marketing initiatives, and … Continue reading Trust and Curiosity: How to Get Delightfully Creative with B2B Video

9 Project Management Best Practices for Creating Video Content

9 Project Management Best Practices for Creating Video Content

Your boss just called, and they want a video for (fill in the blank) and you’re in charge. The boss is a little short on detail, but they know they can count on you to get it done — even though you’ve never done video. Gulp. Here’s why your boss might be right: If you’re … Continue reading 9 Project Management Best Practices for Creating Video Content

How to Bring More Value to Your Next Video Project

How to Bring More Value to Your Next Video Project

Every marketer has heard about the power of video. But for many, the experience looks something like this: You spend five figures, shoot for two days, give the project weeks of your attention, and you get just one video out of it. Even if you can do it for under 10K, people look at that … Continue reading How to Bring More Value to Your Next Video Project

The Life Changing Magic of Tidying Up Your Marketing Automation Software

The Life Changing Magic of Tidying Up Your Marketing Automation Software

I’ve been inside of a lot of marketing automation instances, and they can be like overstuffed, disorganized closets. Just as when you’re busy living your life, organizing your closet isn’t a high priority, when you’re focused on getting campaigns out into the world, organizing your marketing systems probably isn’t a high priority. Though it may … Continue reading The Life Changing Magic of Tidying Up Your Marketing Automation Software

The Curator’s Guide to Shareable B2B Content

The Curator’s Guide to Shareable B2B Content

In my work as a B2B social media strategist, I have spent a good portion of every work day for the last decade curating content for the social media feeds of clients in a wide range of industries. I consider content curation indispensable for B2B social media success. I see a lot of companies whose … Continue reading The Curator’s Guide to Shareable B2B Content

9 Ways to Move the Needle with Social Media

9 Ways to Move the Needle with Social Media

I recently conducted six social media audits in six weeks, for a mix of B2B and B2C companies across several industries, viewing 25 profiles across the major social channels. What does a social media audit entail? Everything from making sure profiles are up to date, to evaluating the quality of content and the level of … Continue reading 9 Ways to Move the Needle with Social Media

Not Business as Usual: Messaging in the New World

Not Business as Usual: Messaging in the New World

As the world settled into sheltering in place back in April, people were flooded with COVID-19 related messages from marketers. I suspect the next phase of this conversation is going to be easing customers back into doing business in person, to which there’ll be varying levels of resistance. Businesses will now have to figure out … Continue reading Not Business as Usual: Messaging in the New World