I’ve been inside of a lot of marketing automation instances, and they can be like overstuffed, disorganized closets. Just as when you’re busy living your life, organizing your closet isn’t a high priority, when you’re focused on getting campaigns out into the world, organizing your marketing systems probably isn’t a high priority. Though it may … Continue reading The Life Changing Magic of Tidying Up Your Marketing Automation Software
In my work as a B2B social media strategist, I have spent a good portion of every work day for the last decade curating content for the social media feeds of clients in a wide range of industries. I consider content curation indispensable for B2B social media success. I see a lot of companies whose … Continue reading The Curator’s Guide to Shareable B2B Content
I recently conducted six social media audits in six weeks, for a mix of B2B and B2C companies across several industries, viewing 25 profiles across the major social channels. What does a social media audit entail? Everything from making sure profiles are up to date, to evaluating the quality of content and the level of … Continue reading 9 Ways to Move the Needle with Social Media
As the world settled into sheltering in place back in April, people were flooded with COVID-19 related messages from marketers. I suspect the next phase of this conversation is going to be easing customers back into doing business in person, to which there’ll be varying levels of resistance. Businesses will now have to figure out … Continue reading Not Business as Usual: Messaging in the New World
Video has become essential for promoting businesses, products and communication. This has been the case for years now. In an annual survey of over 650 businesses, 92 percent said that video is an important part of their marketing strategy, up from 78 percent in 2015. With 88 percent of respondents reporting positive ROI from video … Continue reading 10 Pro Tips for Making Better Quality Video at Home
Companies have gotten the message that content is king, and they’ve been churning it out like crazy. Every company wants to achieve thought leadership and turn the brand and the CEO into household names, but it’s getting harder and harder to be heard above the noise. In the Martech category for example, there are now … Continue reading Six Ways to Win at Content Marketing in 2020
With nine out of ten companies reporting using content marketing as part of their strategy to grow and nurture leads, we can infer two things. 1) Content marketing works and 2) The market is a little saturated with content. In fact, we are in a state of what marketing consultant Mark Shaefer calls “content shock,” … Continue reading 8 More Ways to Promote Your B2B Blog
The pace of change for today’s marketers is breathtaking. Every day, it seems there are new tools and technologies to help us reach a more demanding — and more distracted — audience. One thing is certain, however: content marketing is here to stay. In fact, it has become a key component of most companies’ marketing … Continue reading 6 Reasons Your Marketing Team Needs to Retain a Professional Writer
I admit it. I’ve resisted Twitter. But recent life events (blog post for another day!) have made me keenly interested in certain public figures and certain topics. Now, Twitter is my go-to to stay (gulp, buzzword) engaged! Twitter has become one of the most used social media platforms because it is both personal and rapid. … Continue reading Twitter: What Is It and Should You Do It?
I’m not big into memes, but every time my crowd needs to do something spur of the moment, we invoke this phrase. This is our way of trusting the universe that things will come together. For a business that has lots of “aha” moments with customers and potential customers, the power of Facebook Live provides … Continue reading F* It, We’ll Do It Live!