Inbound Marketing: How Motion Graphics Improves your ROI

Inbound Marketing: How Motion Graphics Improves your ROI

Are you wondering if investing in motion graphics marketing content is a good idea for your business? The short answer: yes. In today’s market, video content — including motion graphics — is the preferred way for people to receive information. How effective is motion graphics? According to recent research, no matter the distribution methods, video … Continue reading Inbound Marketing: How Motion Graphics Improves your ROI

5 Ways Content Marketing Gets Better Engagement

5 Ways Content Marketing Gets Better Engagement

Does content marketing work for you? I know many business owners who have struggled with creating and maintaining their website content. They spend hours and days writing blog posts and articles. But despite all their efforts, they don’t connect with their audience or customers. Have you ever spent hours creating new content, hitting “Publish” and … Continue reading 5 Ways Content Marketing Gets Better Engagement

7 Ways to Effectively Use Organic Content with Facebook Advertising

7 Ways to Effectively Use Organic Content with Facebook Advertising

Have you ever run an ad campaign that just didn’t work out? Were you making a hard sell? Did your audience trust you or even know you or your brand? Are you using your organic content with Facebook ads? The struggle is real. But there are simple, intuitive ways to make Facebook Advertising work for … Continue reading 7 Ways to Effectively Use Organic Content with Facebook Advertising

Story as a Service: Helping Executives Find Their Voices

Story as a Service: Helping Executives Find Their Voices

To establish thought leadership, companies can tap executives to share their ideas, experience, and expertise to build trust and authenticity in their brand. But even if those executives like to write, many just don’t have the time to consistently publish content. What Is “Story as a Service?” Enter Lynn Bruno, a former Wall Street Journal … Continue reading Story as a Service: Helping Executives Find Their Voices

Client Project: Illuminate Education Product Sheets

Client Project: Illuminate Education Product Sheets

Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a fresh website, followed by further re-branding efforts on sales collateral and trade show booths. To showcase their three main products, the EM team breathed new life into existing product sheets with unique visuals and streamlined … Continue reading Client Project: Illuminate Education Product Sheets

Message Map: What Is It and Should You Do It?

Message Map: What Is It and Should You Do It?

When I was a marketing manager at large corporations, we would typically kick off our year-long campaigns with a multi-day meeting with our agency du jour. One of the first deliverables they would bring back was a “message map.” This consisted of our agreed upon value proposition, reasons to believe (RTB) said value proposition, in-depth … Continue reading Message Map: What Is It and Should You Do It?

Lead Nurturing: What Is It and Should You Do It?

Lead Nurturing: What Is It and Should You Do It?

Buzzword alert! Lead nurturing ranks high with account-based marketing (ABM) as a clever name for something very straightforward. (For top 2016 buzzwords, read this very entertaining article! See #8… Pancakes. Mmm.) ABM is doing social good in getting marketing people to seek out kindred spirits on the sales team (see ABM-expert Keefers’ description of how … Continue reading Lead Nurturing: What Is It and Should You Do It?

Sponsored Content: What Is It and Should You Do It?

Sponsored Content: What Is It and Should You Do It?

What is sponsored content? Contently defines it as “brand-sponsored articles and videos that appear on the sites and social platforms of publishers and influencers.” Although brands can benefit from sponsored content placement, it can look like editorial content and mislead the reader. It has sparked a debate in the industry. The Debate About Sponsored Content I … Continue reading Sponsored Content: What Is It and Should You Do It?

SEO for Humans

SEO for Humans

SEO can be confusing, frustrating, and hard to keep up with. This is especially true for small businesses, independent consultants, and entrepreneurs. Over the years search engine optimization has continued to be extremely relevant to marketers as Google and Bing have capitalized the attention of consumers and businesses alike. Yet SEO still remains elusive for … Continue reading SEO for Humans

Content Calendar: Rubber, Meet Road!

Content Calendar: Rubber, Meet Road!

Can it be? Are we really at the end of my five-part series on Content Strategy? Sigh. If we must end, at least we get to end with my favorite part — putting together the content calendar! It is so satisfying to go from the theoretical, “We could do many things!” (or its corollary, “Oh my … Continue reading Content Calendar: Rubber, Meet Road!