How a Robust Content Marketing Strategy Fueled Corporate Growth in an Emerging Space [Case Study]

How a Robust Content Marketing Strategy Fueled Corporate Growth in an Emerging Space [Case Study]

When your company evolves a product to enter an emerging market, how do you educate potential customers? How can you become a thought leader in a brand new space? As part of its core mission, Treasure Data always knew that “for any business, the ability to make sense of its data and turn it into actionable … Continue reading How a Robust Content Marketing Strategy Fueled Corporate Growth in an Emerging Space [Case Study]

Social Media Marketing: Do This, Not That

Social Media Marketing: Do This, Not That

Why is the Eat This, Not That! franchise so successful? We crave clarity, simplicity, and inspiration. And, a) we all eat, b) we want guilty pleasures, but with maybe a little less guilt. If you are a marketing manager and social media falls under your purview, odds are you would welcome clarity, simplicity, and inspiration in … Continue reading Social Media Marketing: Do This, Not That

Social Media Marketing: How to Choose from So Many Channels

Social Media Marketing: How to Choose from So Many Channels

If you’re a content marketer, odds are that a client has asked, “Which social media channels do I need to be on?” When you made your recommendation, did you wish that you had more information on all the choices and what works best for whom? Your wish is my command! I had the privilege of … Continue reading Social Media Marketing: How to Choose from So Many Channels

Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

Pretty Woman groupies rejoice! Julia Roberts has finally joined Instagram. So what if the actress who won our hearts when she channeled our inner schadenfreude at snobby saleswomen may not be top of mind? If you’re a retailer appealing to the “casual chic, no longer Forever 21” crowd, you’d definitely want to know this. Why? … Continue reading Julia Roberts and How Instagram Fits Into Your Content Marketing Mix

5 Ways You Can Use Motion Graphics

5 Ways You Can Use Motion Graphics

In this final blog of a three-part series, I cover some common ways motion graphics can be effectively used in digital marketing. If you’re interested in learning about how effective motion graphics are, or what you need to have before starting an animation, please read my two previous blog posts! Example of an animated business … Continue reading 5 Ways You Can Use Motion Graphics

How to Get Started on a Motion Graphics Project [Infographic]

How to Get Started on a Motion Graphics Project [Infographic]

If you read the previous blog post about how motion graphics improves ROI, you may be wondering what the next step is. While each project might have unique requirements, there are five things you’ll need for any motion graphics project. Let’s dive right in with… 1. Story/Message The purpose of any marketing content is to … Continue reading How to Get Started on a Motion Graphics Project [Infographic]

Inbound Marketing: How Motion Graphics Improves your ROI

Inbound Marketing: How Motion Graphics Improves your ROI

Are you wondering if investing in motion graphics marketing content is a good idea for your business? The short answer: yes. In today’s market, video content — including motion graphics — is the preferred way for people to receive information. How effective is motion graphics? According to recent research, no matter the distribution methods, video … Continue reading Inbound Marketing: How Motion Graphics Improves your ROI

5 Ways Content Marketing Gets Better Engagement

5 Ways Content Marketing Gets Better Engagement

Does content marketing work for you? I know many business owners who have struggled with creating and maintaining their website content. They spend hours and days writing blog posts and articles. But despite all their efforts, they don’t connect with their audience or customers. Have you ever spent hours creating new content, hitting “Publish” and … Continue reading 5 Ways Content Marketing Gets Better Engagement

7 Ways to Effectively Use Organic Content with Facebook Advertising

7 Ways to Effectively Use Organic Content with Facebook Advertising

Have you ever run an ad campaign that just didn’t work out? Were you making a hard sell? Did your audience trust you or even know you or your brand? Are you using your organic content with Facebook ads? The struggle is real. But there are simple, intuitive ways to make Facebook Advertising work for … Continue reading 7 Ways to Effectively Use Organic Content with Facebook Advertising

Story as a Service: Helping Executives Find Their Voices

Story as a Service: Helping Executives Find Their Voices

To establish thought leadership, companies can tap executives to share their ideas, experience, and expertise to build trust and authenticity in their brand. But even if those executives like to write, many just don’t have the time to consistently publish content. What Is “Story as a Service?” Enter Lynn Bruno, a former Wall Street Journal … Continue reading Story as a Service: Helping Executives Find Their Voices