Trust and Curiosity: How to Get Delightfully Creative with B2B Video

Trust and Curiosity: How to Get Delightfully Creative with B2B Video

Direct to consumer marketers have long been harnessing the power of video, but uptake has been slower in B2B marketing, the land of whitepapers, webinars and PowerPoints. 2020 was a tipping point; according to The State of B2B Video Marketing Benchmark Report by Vidyard, 82% of B2B marketers reported success with video marketing initiatives, and … Continue reading Trust and Curiosity: How to Get Delightfully Creative with B2B Video

9 Project Management Best Practices for Creating Video Content

9 Project Management Best Practices for Creating Video Content

Your boss just called, and they want a video for (fill in the blank) and you’re in charge. The boss is a little short on detail, but they know they can count on you to get it done — even though you’ve never done video. Gulp. Here’s why your boss might be right: If you’re … Continue reading 9 Project Management Best Practices for Creating Video Content

How to Make Video Content Production Sustainable

How to Make Video Content Production Sustainable

At a time when marketers are hearing that they need video, video, video, establishing realistic expectations for output and finding that middle ground between production value and ROI is the key to a sustainable video content program. One way to ensure a steady stream of video content is to have a staff videographer in house … Continue reading How to Make Video Content Production Sustainable

How to Bring More Value to Your Next Video Project

How to Bring More Value to Your Next Video Project

Every marketer has heard about the power of video. But for many, the experience looks something like this: You spend five figures, shoot for two days, give the project weeks of your attention, and you get just one video out of it. Even if you can do it for under 10K, people look at that … Continue reading How to Bring More Value to Your Next Video Project

Client Project: Website Redesign for Wurl

Client Project: Website Redesign for Wurl

Background Wurl, a startup based in Palo Alto with an office in Santa Monica, seeks to connect the best video producers with the best distribution platforms, making monetization easy by streamlining workflows and eliminating the need for costly engineering. As they entered into a new funding round, they wanted to better build awareness and brand … Continue reading Client Project: Website Redesign for Wurl

Client Project: Best of Boroughs Ad Campaign Design for Neustar

Client Project: Best of Boroughs Ad Campaign Design for Neustar

Neustar — which helps clients grow, guard, and guide their businesses with the most complete understanding of how to connect people, places, and things — needed help designing their Best of Boroughs campaign contest. The campaign, which allowed the public to vote for their favorite business within their borough, included digital ads for social media (Twitter, … Continue reading Client Project: Best of Boroughs Ad Campaign Design for Neustar

5 Ways You Can Use Motion Graphics

5 Ways You Can Use Motion Graphics

In this final blog of a three-part series, I cover some common ways motion graphics can be effectively used in digital marketing. If you’re interested in learning about how effective motion graphics are, or what you need to have before starting an animation, please read my two previous blog posts! Example of an animated business … Continue reading 5 Ways You Can Use Motion Graphics

How to Get Started on a Motion Graphics Project [Infographic]

How to Get Started on a Motion Graphics Project [Infographic]

If you read the previous blog post about how motion graphics improves ROI, you may be wondering what the next step is. While each project might have unique requirements, there are five things you’ll need for any motion graphics project. Let’s dive right in with… 1. Story/Message The purpose of any marketing content is to … Continue reading How to Get Started on a Motion Graphics Project [Infographic]

Client Project: Website Redesign for SnapStrat

Client Project: Website Redesign for SnapStrat

SnapStrat empowers organizations to dramatically improve outcomes through smarter use of their data, better collaboration, and more nimble decision making. It is a complex product offering, and they needed a redesigned website that more clearly explained its values and benefits. EM collaborated with SnapStrat to develop a more professional website that targets its three key … Continue reading Client Project: Website Redesign for SnapStrat

Inbound Marketing: How Motion Graphics Improves your ROI

Inbound Marketing: How Motion Graphics Improves your ROI

Are you wondering if investing in motion graphics marketing content is a good idea for your business? The short answer: yes. In today’s market, video content — including motion graphics — is the preferred way for people to receive information. How effective is motion graphics? According to recent research, no matter the distribution methods, video … Continue reading Inbound Marketing: How Motion Graphics Improves your ROI