Background Wurl, a startup based in Palo Alto with an office in Santa Monica, seeks to connect the best video producers with the best distribution platforms, making monetization easy by streamlining workflows and eliminating the need for costly engineering. As they entered into a new funding round, they wanted to better build awareness and brand … Continue reading Client Project: Website Redesign for Wurl
Neustar — which helps clients grow, guard, and guide their businesses with the most complete understanding of how to connect people, places, and things — needed help designing their Best of Boroughs campaign contest. The campaign, which allowed the public to vote for their favorite business within their borough, included digital ads for social media (Twitter, … Continue reading Client Project: Best of Boroughs Ad Campaign Design for Neustar
In this final blog of a three-part series, I cover some common ways motion graphics can be effectively used in digital marketing. If you’re interested in learning about how effective motion graphics are, or what you need to have before starting an animation, please read my two previous blog posts! Example of an animated business … Continue reading 5 Ways You Can Use Motion Graphics
If you read the previous blog post about how motion graphics improves ROI, you may be wondering what the next step is. While each project might have unique requirements, there are five things you’ll need for any motion graphics project. Let’s dive right in with… 1. Story/Message The purpose of any marketing content is to … Continue reading How to Get Started on a Motion Graphics Project [Infographic]
SnapStrat empowers organizations to dramatically improve outcomes through smarter use of their data, better collaboration, and more nimble decision making. It is a complex product offering, and they needed a redesigned website that more clearly explained its values and benefits. EM collaborated with SnapStrat to develop a more professional website that targets its three key … Continue reading Client Project: Website Redesign for SnapStrat
Are you wondering if investing in motion graphics marketing content is a good idea for your business? The short answer: yes. In today’s market, video content — including motion graphics — is the preferred way for people to receive information. How effective is motion graphics? According to recent research, no matter the distribution methods, video … Continue reading Inbound Marketing: How Motion Graphics Improves your ROI
Precision Counts is a local firm that serves clients from startups to Fortune 500 companies. From accounting, financial analysis and system integration to strategic thinking and problem-solving, they pride themselves on going above and beyond by tailoring unique solutions based on a client’s specific needs. When they first launched their business, they implemented their website … Continue reading Client Project: Website Redesign for Precision Counts
Intuit’s Firm of the Future provides expert advice and next steps for today’s accountants. In late 2017, EM Marketing and Intuit formed an ongoing partnership whereby EM became their go-to firm for updating existing assets and creating new ones. To best serve Intuit’s customers, the EM team has been streamlining existing product sheets, laying out … Continue reading Client Project: Design Services for Intuit’s Firm of the Future
Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a fresh website, followed by further re-branding efforts on sales collateral and trade show booths. To showcase their three main products, the EM team breathed new life into existing product sheets with unique visuals and streamlined … Continue reading Client Project: Illuminate Education Product Sheets
There are two ways to begin with WordPress: one is to use wordpress.com and the other is to use wordpress.org. When you use the .com, they host your website. For every bit of customization you want to do, you have to pay. So the more control you want, the more you pay. Using the .org version … Continue reading Build Your Website in WordPress