Client Project: Website Redesign for Precision Counts

Client Project: Website Redesign for Precision Counts

Precision Counts is a local firm that serves clients from startups to Fortune 500 companies. From accounting, financial analysis and system integration to strategic thinking and problem-solving, they pride themselves on going above and beyond by tailoring unique solutions based on a client’s specific needs. When they first launched their business, they implemented their website … Continue reading Client Project: Website Redesign for Precision Counts

Client Project: Design Services for Intuit’s Firm of the Future

Client Project: Design Services for Intuit’s Firm of the Future

Intuit’s Firm of the Future provides expert advice and next steps for today’s accountants. In late 2017, EM Marketing and Intuit formed an ongoing partnership whereby EM became their go-to firm for updating existing assets and creating new ones. To best serve Intuit’s customers, the EM team has been streamlining existing product sheets, laying out … Continue reading Client Project: Design Services for Intuit’s Firm of the Future

Client Project: Illuminate Education Product Sheets

Client Project: Illuminate Education Product Sheets

Illuminate Education creates tools to promote educator and student success. In 2016, EM Marketing crafted new messaging and designed a fresh website, followed by further re-branding efforts on sales collateral and trade show booths. To showcase their three main products, the EM team breathed new life into existing product sheets with unique visuals and streamlined … Continue reading Client Project: Illuminate Education Product Sheets

Why You Should Use Responsive Web Design

Why You Should Use Responsive Web Design

At the end of last year, Mashable deemed 2013 “The Year of Responsive Web Design.” Here’s an overview of the latest web design trend. What is responsive web design? In the simplest terms, responsive design means that your site looks great on all devices. Whether your user is looking at the site on a desktop … Continue reading Why You Should Use Responsive Web Design

What Makes a Landing Page Effective?

What Makes a Landing Page Effective?

There’s no exact formula to create the perfect landing page, but an effective landing page converts visitors into leads. What are best practices you can apply to your landing pages? Use a clear, concise value statement. What is the purpose of the page? You’ll want your visitors to understand what they are getting out of it right … Continue reading What Makes a Landing Page Effective?

The Best Websites: Functionality, Design, Usability

The Best Websites: Functionality, Design, Usability

What Is Good Web Design? As a web designer and developer, I have to consider lots of factors: aesthetically-pleasing color combinations, form and function, screen resolution, image compression, usability, accessibility and website architecture. How a website looks and feels is very important to customers — it creates a first and lasting impression — so you … Continue reading The Best Websites: Functionality, Design, Usability