Category: Data Science & Analytics

7 Mistakes to Avoid with Google Analytics

7 Mistakes to Avoid with Google Analytics

As a digital marketer, one of the first steps in taking on a new client is to do an audit of their programs and their analytics to see how they’re performing and understand how they’re tracking and measuring. One of the things that we commonly encounter in these audits is that companies are not making … Continue reading 7 Mistakes to Avoid with Google Analytics

From Julia Child to Joy of Cooking: A More Approachable Salesforce for Smaller Organizations

From Julia Child to Joy of Cooking: A More Approachable Salesforce for Smaller Organizations

Year after year, my goal in attending Dreamforce is simply to keep up on their latest developments. How does the ever-growing power of Salesforce help keep data organized for the effectiveness and sanity of their users? How can Salesforce keep customers and clients at the center? As always, I was wowed on developments and function. … Continue reading From Julia Child to Joy of Cooking: A More Approachable Salesforce for Smaller Organizations