Category: Future of Work

7 Tips for Using Consultants Strategically When Budgets Are Snug

7 Tips for Using Consultants Strategically When Budgets Are Snug

With inflation on the rise and layoffs lurking behind every corner, many companies are tightening budgets these days. In this environment, teams are reprioritizing, jettisoning projects, and cutting expenses. Strategic use of consultants can be a savvy way to make snug budgets go farther. We talked to several EM’s senior-most consultants to put together some … Continue reading 7 Tips for Using Consultants Strategically When Budgets Are Snug

My First Layoff: Tales of Disappointment — And Relief

My First Layoff: Tales of Disappointment — And Relief

With so much about layoffs in the news — and in some of our lives — we’re thinking back to how those moments have felt for us. Many or even most of us have a tale of woe (or secret thankfulness) related to a layoff. We asked EM Marketing consultants about the stories of their … Continue reading My First Layoff: Tales of Disappointment — And Relief

How to Lay People off Compassionately

How to Lay People off Compassionately

Could the creators of the movie “Up in the Air” see the future? The 2009 film, in which corporate consultants Ryan (played by George Clooney) and Natalie (Anna Kendrick) parachute into companies to execute layoffs, was ahead of its time by about a decade. Natalie, a fresh hire at the firm, pitches a wholesale switch … Continue reading How to Lay People off Compassionately

When In-Between: Practical Ways to Re-Engage

When In-Between: Practical Ways to Re-Engage

Are you one of the thousands of people affected by massive layoffs in the tech industry? Or are you a consultant that has just completed a project and you’re not sure what you’ll be working on next? Try these practical tips to re-engage and put yourself back in the job market. 1. Do an outbound … Continue reading When In-Between: Practical Ways to Re-Engage

How 5 Marketing Leaders Are Steering Their Teams in Turbulent Times

How 5 Marketing Leaders Are Steering Their Teams in Turbulent Times

We recently held a fascinating virtual workshop in which neuroscientist Dr. Sahar Yousef from UC Berkeley discussed how change and uncertainty affect our brains. The event included a group discussion among five marketing leaders about actions they’re taking to help their teams coalesce and thrive while working remotely and handling the stress of a fast-changing pandemic. … Continue reading How 5 Marketing Leaders Are Steering Their Teams in Turbulent Times

UC Berkeley’s Dr. Sahar Yousef Tells Us How to Avoid Burnout

UC Berkeley’s Dr. Sahar Yousef Tells Us How to Avoid Burnout

Last week, EM Marketing hosted a virtual, interactive workshop titled “Leading During Rapid Change: Insight and strategy to help your team handle stress,” led by UC Berkeley’s Dr. Sahar Yousef, a leading cognitive neuroscientist and a lecturer at the Haas School of Business. We’ve been living through some seriously challenging times characterized by high stress and rapid change. Dr. … Continue reading UC Berkeley’s Dr. Sahar Yousef Tells Us How to Avoid Burnout

Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

In last month’s edition of EM’s Third Thursday Talks series, Ken spoke with Molly St. Louis, previously a consultant with EM and now head of marketing for Dealtale. She has previously worked in PR and has been a writer for Inc., AdWeek, The Huffington Post, and Business New Daily.   Here are some key takeaways from … Continue reading Third Thursday Talks | Molly St. Louis, “3 Types of Content: Earned, Owned, and Branded”

What does inflation mean for consulting wages?

What does inflation mean for consulting wages?

Recent data shows that inflation is at its highest level since 1982. And the labor market is hot, with 1.8 job openings for every worker actively looking for a job. These changes have boosted wages in recent months in industries across the economy. Most of the conversation about labor shortages and wage growth has related … Continue reading What does inflation mean for consulting wages?

Third Thursday Talks | Kristen Matthews on Influencer Marketing

Third Thursday Talks | Kristen Matthews on Influencer Marketing

EM is premiering a new series known as Third Thursday Talks. We will be speaking with a wide array of EM community members on topics such as how they found consulting, and deep dives into their areas of expertise. To start the series, here is a discussion on influencer marketing. Ken spoke with Kristen Matthews, … Continue reading Third Thursday Talks | Kristen Matthews on Influencer Marketing

Third Thursday Talks | Adam Duran, “Humble, Hungry, and Smart”

Third Thursday Talks | Adam Duran, “Humble, Hungry, and Smart”

EM is premiering a new series known as Third Thursday Talks. We will be speaking with a wide array of EM community members on topics such as how they found consulting, and deep dives into their areas of expertise. To start the series, here is a discussion on how one finds success freelancing. It’s often … Continue reading Third Thursday Talks | Adam Duran, “Humble, Hungry, and Smart”