EM Marketing: The Future of Work for Marketers

EM Marketing: The Future of Work for Marketers

The last 14 years of my journey as a marketing consultant has been an exciting and rewarding ride. We’ve grown in what and how we do things. Last year, EM Marketing had the good fortune to work with over 60 clients and 115 consultants on hundreds of projects. A Solo Marketer Can’t Do Everything But, since … Continue reading EM Marketing: The Future of Work for Marketers

A Pivot in the Employment World

A Pivot in the Employment World

There’s a secret war going on between corporations who want more from their employees and workers who want a fair wage and work-life balance. For decades, corporations have won by a large margin. Don’t like your boss or what you’re working on? Well too bad, you just have to go back to that soul-sucking J-O-B. Fortunately, … Continue reading A Pivot in the Employment World

Driven by Uber: The New Workforce in the Future of Work

Driven by Uber: The New Workforce in the Future of Work

The recent California Labor Commissioner ruling that found that an Uber driver to be an employee has been sparking a lively and important debate. What should a worker, who controls who he works for, when, and how, be? An employee or a contractor? It’s always seemed straightforward to me. But what if that worker works primarily for … Continue reading Driven by Uber: The New Workforce in the Future of Work

When Did Having Free Time Become Socially Unacceptable?

When Did Having Free Time Become Socially Unacceptable?

I’m a big 30 Rock fan, and one of my favorite scenes is when Jack Donaghy (Alec Baldwin), on his deathbed, explains his life’s singular regret: “I should have worked more.”  :-) I think it captures the dilemma that many Americans find themselves in – how do I find work life balance in an ever-demanding, tech-obsessed, always-on-call culture. … Continue reading When Did Having Free Time Become Socially Unacceptable?

The Future of Work Looks Bright: 4 Trends to Cheer About [Infographic]

The Future of Work Looks Bright: 4 Trends to Cheer About [Infographic]

By now, you’ve probably heard this term before — the Future of Work. Depending on your current job situation, it might sound ominous and threatening… or exciting and liberating. But what is the Future of Work, exactly? Here are four simple ways to look at it. It’s More Flexible. One measure of flexibility is working … Continue reading The Future of Work Looks Bright: 4 Trends to Cheer About [Infographic]

Why Our Consultants Love Work

Why Our Consultants Love Work

A Response to the NY Times Article, “Why You Hate Work“ [EXCERPT] The way we’re working isn’t working. Even if you’re lucky enough to have a job, you’re probably not very excited to get to the office in the morning, you don’t feel much appreciated while you’re there, you find it difficult to get your most important … Continue reading Why Our Consultants Love Work

Out of Corporate Life and into Happiness through Consulting

Out of Corporate Life and into Happiness through Consulting

Recently, I watched a documentary on HBO called State of Play: Happiness, which explores the lives of former NFL players and their struggles of transitioning to life after football. I couldn’t help but think how similar those stories were to many people who’ve worked in the corporate world and struggle to transition outside of that world. Watch the … Continue reading Out of Corporate Life and into Happiness through Consulting

3 Powerful Perks of Becoming a Contractor

3 Powerful Perks of Becoming a Contractor

Returning from living abroad many years ago, I found myself at a fork in the road. I had left a flourishing, full-time, marketing career for a chance to travel and experience living life in a different country. It was wonderful. It was exhilarating. It was frightening. I came back a year later to a very … Continue reading 3 Powerful Perks of Becoming a Contractor

Consulting: The Case Against the 40-Hour Work Week, Part 2

Consulting: The Case Against the 40-Hour Work Week, Part 2

A recent study found that 71% of the U.S. workforce is unhappy. Put another way, less than one third of U.S. workers are happy and productive. There are many reasons for this and technology is part of the problem. (Anyone reading this love email? That’s what I thought!) We tell our clients not to hire … Continue reading Consulting: The Case Against the 40-Hour Work Week, Part 2

Consulting: The Case Against the 40-Hour Work Week, Part 1

Consulting: The Case Against the 40-Hour Work Week, Part 1

One of the services we provide are our people, or consultants you can hire to help lead and manage projects. Often, the automatic impulse for clients is to want to hire our people to work a standard 40-hour work week, from 9 a.m. – 5 p.m., five days a week. In some cases, it makes … Continue reading Consulting: The Case Against the 40-Hour Work Week, Part 1