Highlights from MAU Vegas 2018

Highlights from MAU Vegas 2018

The MAU (Mobile Apps Unlocked) conference in Vegas has established itself as the number one mobile growth conference. It should be on the calendar of all mobile app focused marketers. Last month was my third time attending (this was their fifth year running). The conference seems to have grown exponentially in size. With over 60 … Continue reading Highlights from MAU Vegas 2018

Retargeting Ads: Don't Overpay for Customers

Retargeting Ads: Don't Overpay for Customers

You may hear that retargeting provides amazing click-through rates, higher conversion rates and better ROI. (See CMO, OkDork, PPC Mode, Hubspot.) These bastions of marketing knowledge are misleading you! One thing that’s missing is that advertisers may be overpaying for customers coming from retargeting ads. As a rule of thumb, you should only pay about … Continue reading Retargeting Ads: Don't Overpay for Customers

Speed Up Facebook Ad Optimization With Dynamic Creative

Speed Up Facebook Ad Optimization With Dynamic Creative

As you may have heard in the news, “Facebook Zero” is imminent. What it means is that marketers must master Facebook ads because essentially, your free, organic traffic from the News Feed will likely dwindle down more than ever. The Challenge with Facebook Ads As I’ve written in the past, it has been notoriously difficult to … Continue reading Speed Up Facebook Ad Optimization With Dynamic Creative

Why You Should Battle Complexity in Facebook Advertising

Why You Should Battle Complexity in Facebook Advertising

We all know that Facebook is a social media giant, garnering over two billion active users a month. With such a vast user base, Facebook advertising allows businesses to target sizeable audiences. You can get granular with your targeting — by a person’s location, age, gender, interests, behavior, and connections. According to Forbes, CMOs still … Continue reading Why You Should Battle Complexity in Facebook Advertising

How to Choose the Right Online Marketing Channels [Infographic]

How to Choose the Right Online Marketing Channels [Infographic]

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making final purchase decisions. You can build and personalize your relationships with prospects and customers at a lower cost than traditional marketing. But how do you choose the right online marketing channels to market your product? … Continue reading How to Choose the Right Online Marketing Channels [Infographic]

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

As a consultant, you may find yourself taking over an existing campaign from a previous agency or another marketer. While this situation presents challenges, it’s a great opportunity to take it to the next level and make significant improvements. Fellow EM Marketing consultant Mark Harnett and I recently did just this for a client with … Continue reading Restructuring Google AdWords Accounts and Making Them More Efficient [Case Study]

SEO for Humans

SEO for Humans

SEO can be confusing, frustrating, and hard to keep up with. This is especially true for small businesses, independent consultants, and entrepreneurs. Over the years search engine optimization has continued to be extremely relevant to marketers as Google and Bing have capitalized the attention of consumers and businesses alike. Yet SEO still remains elusive for … Continue reading SEO for Humans

Growth Marketing, Demystified

Growth Marketing, Demystified

Recently, a group of EM Marketing consultants had the privilege of engaging with Adelyn Zhou about growth marketing. And really, Adelyn is one we should listen to — not only was she a founding member of successful startup Nextdoor’s growth team, but she was also named one of “50 People You Should Know in Growth.” … Continue reading Growth Marketing, Demystified

SEO: What Is It and Should You Do It?

SEO: What Is It and Should You Do It?

Let’s go ahead and answer the second question first, “Should I be doing SEO?” This is the question I get as I typically am doing inbound and or content marketing as part of a company’s larger campaign strategy. The answer is: If you have a website, yes. You should and must. (Related and very relevant question: … Continue reading SEO: What Is It and Should You Do It?

Mastering Influencer Marketing: 9 Key Questions and Answers

Mastering Influencer Marketing: 9 Key Questions and Answers

Influencer marketing, in which a company pays someone with a high-profile or following to endorse their brand, has been around for decades. But with the uptick of social media, companies have learned a cheaper way to have influencers promote their products. Influencer (a.k.a. creators) are the “popular kids” every high schooler wants to befriend and … Continue reading Mastering Influencer Marketing: 9 Key Questions and Answers