Let’s go ahead and answer the second question first, “Should I be doing SEO?” This is the question I get as I typically am doing inbound and or content marketing as part of a company’s larger campaign strategy. The answer is: If you have a website, yes. You should and must. (Related and very relevant question: … Continue reading SEO: What Is It and Should You Do It?
Influencer marketing, in which a company pays someone with a high-profile or following to endorse their brand, has been around for decades. But with the uptick of social media, companies have learned a cheaper way to have influencers promote their products. Influencer (a.k.a. creators) are the “popular kids” every high schooler wants to befriend and … Continue reading Mastering Influencer Marketing: 9 Key Questions and Answers
As I wandered the aisles of MarTech 2016, I was besieged by vendors selling Account-Based Marketing (henceforward to be referred to as “ABM”) solutions. My favorite was Leadspace, which had a cool ABM Workbook. The invite to their booth included the promise, “We won’t even pitch you.” I thought it said “pinch” which I thought … Continue reading Account-Based Marketing: What Is It And Why Should You Do It?
In a previous post, we looked at why your B2B company may be ready to start using or upgrade a CRM system. Now, let’s look at the alignment of sales and marketing principles necessary for the system to work successfully, and some of the potential sales and marketing capabilities systems can offer. Here are some ideas to … Continue reading Plan Before You Shop: A CRM System for Your B2B, Part 2
If you’re part of a growing B2B company, you will regularly need to stop racing, pull into a pit stop and evaluate the resources you need to keep up the pace. It’s critical to consider how a CRM system and/or email or marketing automation system can help you be successful in converting leads that enter your sales funnel. Is My Business Ready? … Continue reading Plan Before You Shop: A CRM System for Your B2B, Part 1