Category: Positioning & Brand Management

Truly Good Leaders Lead with the Heart, NOT the Head

Truly Good Leaders Lead with the Heart, NOT the Head

If you haven’t had the chance to watch Simon Sinek’s latest TED Talk, it’s another good one: As you might guess, I couldn’t agree more with him. In my experience, I’ve worked with 50+ managers and clients. Only a handful are truly great leaders. Here’s an easy exercise. Take a minute to think about who … Continue reading Truly Good Leaders Lead with the Heart, NOT the Head

People Don’t Buy Your Product for Features and Benefits

People Don’t Buy Your Product for Features and Benefits

I recently watched a Ted Talk given by Simon Sinek called “How Great Leaders Inspire Action.” The gist of the talk was this: Know why you do what you do and live it.  Sinek called this the center of the Golden Circle.  I was shocked at the simplicity of his message, and inspired to help … Continue reading People Don’t Buy Your Product for Features and Benefits