Product marketers, how do you launch a product or release that isn’t quite ready for the market? Maybe it’s inferior to the competition, or it’s missing some key features. In a recent product marketing consultant roundtable hosted by EM founder Ken Chen, EM consultants Susan Becker, Leo Castro, Christiane Hile, Eric Wee, and Laura Wilton … Continue reading How Product Marketers Can Find Launch-Product Fit
A CMO walks into a room. (No, this isn’t the setup for a punchline — far from it). He says, “Our VP of Product said Product A will move out of Beta on May 6th. Tell me about everything that’s going to happen on that day. I want, nay, NEED, a glamorous launch with marketing … Continue reading How to Abandon Risky Single Day Go-To-Markets With Phased Launches
When I started my career in software product management, Waterfall was the prevailing development methodology. In a Waterfall system, the scope and end state were envisioned at the beginning and the project wouldn’t be complete until that entire scope was achieved. Often, it would be a long arc from requirements to delivery. That had two … Continue reading Product Managers: Agile Is Great, But Don’t Forget to Collaborate
Innovation and new product introduction within the enterprise ground to a halt as the pandemic settled in. Companies shifted into reactive mode and focused on maintaining their core business. Now we’re starting to see the gears turn again, albeit slowly. The whole world has changed, and people are taking stock of what’s going on. They … Continue reading Product Innovation: Why Should Startups Have All the Fun?
The term “minimum viable product” (MVP for short), popularized by Eric Ries in his 2011 book “The Lean Startup” has become fixed in the entrepreneurial lexicon. All entrepreneurs, whether they know the term or not, are instinctively familiar with the concept: You don’t have enough money to be able to build everything you envision, so … Continue reading Busting the Myth of the Minimum Viable Product
One of the answers to today’s stressful work patterns is meditation. Forbes goes so far as to say it enhances your work performance! If meditation is so darn good for you, why don’t (more) people do it? It requires no equipment, no training, and has no cost. One hypothesis… it requires “unplugging.” Struggling to find … Continue reading Meditations on the Buyer's Journey
Requests for Proposals (RFPs) or Requests for Information (RFIs) are a way of life for many marketers and sales teams who work in the B2B space or who count nonprofits and government agencies among their clients. No one relishes the prospect of answering an RFP as they can mean hundreds of hours of work. But, … Continue reading Helping Sales Race through the RFP Process
As I downloaded Slack’s latest desktop app iteration for my Mac, I realized it might be a great time to rundown some tips and tricks for using the app that can help make your use of Slack more speedy, seamless, and successful. Here are sixteen sweet treats. 1) Search To me, probably the most powerful Slack … Continue reading Sixteen Secrets to Slack Success
Product managers and product marketers: what’s the difference? Each of these roles are critical for delivering the right product at the right time to the right set of customers. There can be blurred lines between the two practices, and they are also defined differently depending on the company and industry. We turned to three product experts, experienced … Continue reading How Is Product Management Different from Product Marketing?
Do you believe in “instant ROI?” In a startup (or even a more established company), you may have the urge to create a marketing strategy based on internal thinking or gut feelings — and voilà! — expect those customers to come clamoring. But what if your marketing is a big flop? And how do you know what … Continue reading How to Make Your Startup Marketing Work Smarter