How to Make Your Startup Marketing Work Smarter

How to Make Your Startup Marketing Work Smarter

Do you believe in “instant ROI?” In a startup (or even a more established company), you may have the urge to create a marketing strategy based on internal thinking or gut feelings — and voilà! — expect those customers to come clamoring. But what if your marketing is a big flop? And how do you know what … Continue reading How to Make Your Startup Marketing Work Smarter

6 Must-Do's to Become an Awesome Product Manager

6 Must-Do's to Become an Awesome Product Manager

So, you want to be an awesome product manager? (Hint: It won’t happen just by taking an online certification course.) Sure, there are the Pragmatic Marketing courses and UC Berkeley Executive MBA programs of the world that can give you a jump start. But in the long run, a “student-always” approach is better for your career. Product … Continue reading 6 Must-Do's to Become an Awesome Product Manager

Customer Research Secret Weapon – UserTesting.com

Customer Research Secret Weapon – UserTesting.com

I wanted to share with you a website usability tool called UserTesting.com that my company used a couple months ago to conduct a research study on several Facebook pages. Initially, we conducted an audit of the pages with our internal team, interviewed 12 of the client’s employees and felt pretty good about what we were … Continue reading Customer Research Secret Weapon – UserTesting.com

Stay Out of Marketing Panic Mode – How to Get to Plan B

Stay Out of Marketing Panic Mode – How to Get to Plan B

I meet with many marketing professionals dealing with the stress of managing suddenly unrealistic expectations. For startups, it’s quite common to NOT meet aggressive, unrealistic acquisition goals when a concept first launches. Panic sets in because they would like to “control” the outcome, and be able to ride in on a white horse to make … Continue reading Stay Out of Marketing Panic Mode – How to Get to Plan B