Customer Research Secret Weapon – UserTesting.com

Customer Research Secret Weapon – UserTesting.com

I wanted to share with you a website usability tool called UserTesting.com that my company used a couple months ago to conduct a research study on several Facebook pages. Initially, we conducted an audit of the pages with our internal team, interviewed 12 of the client’s employees and felt pretty good about what we were … Continue reading Customer Research Secret Weapon – UserTesting.com

Stay Out of Marketing Panic Mode – How to Get to Plan B

Stay Out of Marketing Panic Mode – How to Get to Plan B

I meet with many marketing professionals dealing with the stress of managing suddenly unrealistic expectations. For startups, it’s quite common to NOT meet aggressive, unrealistic acquisition goals when a concept first launches. Panic sets in because they would like to “control” the outcome, and be able to ride in on a white horse to make … Continue reading Stay Out of Marketing Panic Mode – How to Get to Plan B