Bringing Brands to Life: Meet Kristine Duffy

Bringing Brands to Life: Meet Kristine Duffy

July Consultant of the Month   Kristine Duffy has deep experience in CPG, working with brands at Nestlé, Dreyer’s, and Del Monte. She has a special interest in pet food marketing. She made the leap to consulting when faced with balancing the demands of being a mom and working full time, and has found success … Continue reading Bringing Brands to Life: Meet Kristine Duffy

Designing a Rewarding Life: Meet Kyle Courtright [Video]

Designing a Rewarding Life: Meet Kyle Courtright [Video]

June Consultant of the Month   After earning a computer graphics degree at Indiana Wesleyan, designer and brand strategist Kyle Courtright headed to Albuquerque, New Mexico, to start a new life. He worked nine-to-five jobs while building his design business on the side. Now as a full-time freelancer, Kyle’s client roster includes Toyota, Entrepreneur, NVIDIA, … Continue reading Designing a Rewarding Life: Meet Kyle Courtright [Video]

Doing the Deep Dive Into Data: Meet Sam Fintz

Doing the Deep Dive Into Data: Meet Sam Fintz

May Consultant of the Month For data analyst Sam Fintz, working with numbers has always been a passion. After earning a degree in electrical engineering at Duke, he found roles that were part business and technical. Then, the field of data science started to heat up, and it piqued Sam’s curiosity. Consulting became the best … Continue reading Doing the Deep Dive Into Data: Meet Sam Fintz

Why Now Is the Time to Embrace the Consultant Mindset

Why Now Is the Time to Embrace the Consultant Mindset

Running EM Marketing, we often meet people who have a lot of excitement about becoming independent consultants — until they hit some obstacles. Maybe they lose out on a couple of proposals, or they go through a dry spell. Fear sets in and they pull back and look for full time employment because they perceive … Continue reading Why Now Is the Time to Embrace the Consultant Mindset

For the Love of Arts, Marketing, and Higher Education: Meet Michael Sanders

For the Love of Arts, Marketing, and Higher Education: Meet Michael Sanders

April 2020 Consultant of the Month Hailing from Destrehan, Louisiana by way of New Orleans, New York, Boston, and D.C., Bay Area newcomer Michael Sanders has found his groove at the intersection of arts, entertainment, communications and higher education. Overcoming the challenges of seeking work in less diverse industries as a Black man, Michael’s saving … Continue reading For the Love of Arts, Marketing, and Higher Education: Meet Michael Sanders

Side Hustles: How a Passion for Powerlifting Led One Consultant to Her Dream Job

Side Hustles: How a Passion for Powerlifting Led One Consultant to Her Dream Job

Cassie Kwong was bored. Work wasn’t cutting it for her. Although she had majored in Marketing at San Jose State University, she had accepted a full time position as a paralegal with the attorney she had worked for part time while she was a student. In college, she had started a women’s networking group, was … Continue reading Side Hustles: How a Passion for Powerlifting Led One Consultant to Her Dream Job

Growth Marketing and Analytics Wiz: Meet Mitch Larson

Growth Marketing and Analytics Wiz: Meet Mitch Larson

March 2020 Consultant of the Month With an ad agency background, Mitch Larson built his growth marketing and analytics know-how before branching out to join a former colleague last year at their consultancy, Titan 47. Based in Duluth, Minnesota, Mitch loves the freedom to work with a variety of businesses, near or far, while learning … Continue reading Growth Marketing and Analytics Wiz: Meet Mitch Larson

Finding a Rewarding Balance: Meet Gretchen Harding

Finding a Rewarding Balance: Meet Gretchen Harding

February 2020 Consultant of the Month It took several years of contemplation before Gretchen Harding made the jump to consulting. Her initial fear of work instability was overridden by a call to re-focus on family. Through a variety of roles at Intuit and other Silicon Valley companies, she’s built lasting relationships with people she can … Continue reading Finding a Rewarding Balance: Meet Gretchen Harding

Consultant Confidential: Saying No and I Don’t Know

Consultant Confidential: Saying No and I Don’t Know

When is it okay to refuse an engagement? How do you avoid getting pigeonholed? How do you deal with pressure to know everything? These were some of the audience questions for our panel of four seasoned EM Consultants at the “New Consultants Workshop” at Open Canopy in Redwood City and online December 5, 2019. Panelists … Continue reading Consultant Confidential: Saying No and I Don’t Know

Consultant Confidential: How to Market Yourself

Consultant Confidential: How to Market Yourself

How do you market yourself as a consultant? How is consulting different than being an employee? These are some of the most burning questions new consultants have, and four seasoned EM consultants were on hand to answer those questions and more at our “New Consultants Workshop” at Open Canopy in Redwood City and online December … Continue reading Consultant Confidential: How to Market Yourself