Cultivating a Fruitful Marketing Career: Meet Maggie Colby

Cultivating a Fruitful Marketing Career: Meet Maggie Colby

June Consultant of the Month Maggie Colby has worked with tech companies such as Intuit, Intel and Autodesk. Juggling responsibilities in senior marketing roles, she had hired consultants to do the “fun” work and realized that’s what she’d rather do. Consulting allows her to run her own small business, growing grapes commercially in Napa Valley. … Continue reading Cultivating a Fruitful Marketing Career: Meet Maggie Colby

Marketing with Purpose and Passion: Meet Ileana Street

Marketing with Purpose and Passion: Meet Ileana Street

May Consultant of the Month   After working as a marketing leader in the same industry for 13 years, Boulder, Colorado-based Ileana Street decided it was time for a change. Consulting was the perfect way to explore new opportunities and have the flexibility and freedom to choose work that is most meaningful to her. What … Continue reading Marketing with Purpose and Passion: Meet Ileana Street

Maximizing Marketing Impact: Meet Cathy Won

Maximizing Marketing Impact: Meet Cathy Won

April Consultant of the Month An engineer early in her career, Cathy Won’s nature is to solve problems. Now as a marketing consultant, what fires her up is sizing up a market and helping clients win in it. After pouring 100% of her energy into consulting projects, she enjoys the flexibility of taking a breather … Continue reading Maximizing Marketing Impact: Meet Cathy Won

Embracing Entrepreneurship: Meet Tricia McKinney

Embracing Entrepreneurship: Meet Tricia McKinney

March Consultant of the Month   Early in her career, Tricia McKinney chose to be an entrepreneur rather than continue on the  typical corporate marketing path. After starting and running a boutique ad agency for several years, she turned to consulting when she became a mother, and enjoys the independence and flexibility it provides. What … Continue reading Embracing Entrepreneurship: Meet Tricia McKinney

A Vocation of Voice and Video: Meet Bud Anderson

A Vocation of Voice and Video: Meet Bud Anderson

February Consultant of the Month After discovering a love for singing in college, Bud Anderson shifted his interest in biology to the music industry. He moved to California, where he served as a band manager and booking agent for vocal groups, including his own a cappella group, which he has harmonized with for 20 years. … Continue reading A Vocation of Voice and Video: Meet Bud Anderson

Charting a Course in Consulting: Meet Michelle Harden

Charting a Course in Consulting: Meet Michelle Harden

January Consultant of the Month   After 20+ years commuting into New York City for a variety of advertising agency roles, Michelle Harden pondered a better life. In a pivotal moment, she got laid off, and an old friend introduced her to EM and Adobe, where she’s enjoyed orchestrating sales events for the last two … Continue reading Charting a Course in Consulting: Meet Michelle Harden

Digital Marketer On The Rise: Meet Chris Stone

Digital Marketer On The Rise: Meet Chris Stone

December Consultant of the Month   As a first year consultant, Chris Stone found success by building relationships with the zeal of a full timer while maintaining the objectivity of a consultant. He bills himself as a “Swiss Army knife marketer,” specializing in digital demand generation. A California native, now residing in San Francisco’s Duboce … Continue reading Digital Marketer On The Rise: Meet Chris Stone

Why We’re Getting More Intentional about Diversity, Equity and Inclusion

Why We’re Getting More Intentional about Diversity, Equity and Inclusion

About a decade ago I was brought in by the president of what was then the largest online gambling company in the UK to do some market research. Specifically, he wanted to understand the opportunity in a nascent category he thought they should enter: Fantasy sports. He had a hunch it was going to be … Continue reading Why We’re Getting More Intentional about Diversity, Equity and Inclusion

Fashioning a Successful Marketing Career: Meet Melissa Lin

Fashioning a Successful Marketing Career: Meet Melissa Lin

November Consultant of the Month   As a Cal grad living in the Bay Area, Melissa Lin knew technology was where she wanted to be, and came back to it after trying out stints in fashion and home furnishings. Now, she’s consistently tapped for consulting projects at Intuit, but leaves time to blog about sewing … Continue reading Fashioning a Successful Marketing Career: Meet Melissa Lin

How to Sustain Your Energy to Avoid or Recover from Burnout

How to Sustain Your Energy to Avoid or Recover from Burnout

Five years ago, I was burned out. I was exhausted and overwhelmed by a high-stress, fast-paced marketing job at a tech startup with two very young kids at home. I also had the beginnings of what I would eventually find out is an autoimmune condition. I had migraines most weeks and would crawl into bed … Continue reading How to Sustain Your Energy to Avoid or Recover from Burnout