Featured Consultant Ali Čargonja started her career as an events assistant at a country club and expanded into a communications role where she brushed up her chops on food writing and wine promotion. Displaying her passion for cooking and eating, she landed her first consulting role at Toast as a social media manager. During her … Continue reading Trending on Social Media: Meet Ali Čargonja
EM Founder Ken Chen recently spoke to Elana Leoni, CEO of Leoni Consulting Group (LCG), a marketing agency that exclusively focuses on education brands, including edtech and nonprofits. LCG loves partnering with these companies to affect learning outcomes and improve education. Here are a few Q&As from their conversation. What services does LCG offer? We … Continue reading Elana Leoni Talks Social Media, Content, and Community in the Education Space
EM’s Third Thursday Talks are casual conversations between EM Founder Ken Chen and EM’s awesome consultants. Ken recently spoke with Mitch Larson, a Minnesota-based consultant who does technically-focused, data-driven marketing work. The conversation ranged from the best things about consulting to technical tools for growth marketing to what Mitch envisions for the future. Here are … Continue reading Mitch Larson Talks Consulting, Marketing, and Client Relationships
At the end of 2022, major layoffs grew as companies made an effort to cut costs and operate more efficiently during an economic downturn. As a consultant, changes to the internal team you were working with can cause a huge disruption to your project. You were cranking out great work and all of a sudden, … Continue reading New Year, New Manager? Tips to Handle What’s Next
Recently, on EM’s Third Thursday Talks series, Ken spoke with Ty Wang, a former EM client who has a lot of experience starting and funding startups and has worked at large companies like Oracle and Accenture. He is currently head of business development for Novi, a company that supports transparency in supply chains. Here are … Continue reading Ty Wang Talks Sustainability and Trying New Things
With so much about layoffs in the news — and in some of our lives — we’re thinking back to how those moments have felt for us. Many or even most of us have a tale of woe (or secret thankfulness) related to a layoff. We asked EM Marketing consultants about the stories of their … Continue reading My First Layoff: Tales of Disappointment — And Relief
December Consultant of the Month Andrew Albert launched his career as a journalist and applied his fact-finding and communications skills to transition into product marketing. With a passion for being the voice of the customer, he is currently consulting at Adobe, working to provide additional value to its members, and communicate it accordingly. Otherwise, you’ll … Continue reading Journalist Turned Product Marketer: Meet Andrew Albert
In a recent installment of EM’s Third Thursday Talks series, Ken spoke with Damon Sununtnasuk, a technology marketer who has lived all over the world working for companies like Microsoft, Google, and Samsung. He is also the founder of a nutrition wellness brand. Five years ago, Damon went full-time freelance and relocated from the U.S. … Continue reading Damon Sununtnasuk Talks Work-From-Anywhere and Marketing in the Crypto Space
November Consultant of the Month With a graphic design background, Jackie Tran pandemic-pivoted into a new project management consulting career. When she’s not helping clients launch new products, Jackie loves to find zen in the kitchen cooking her favorite Italian food. Why did you decide to become a consultant? What path did you take to … Continue reading Putting People First: Meet Jackie Tran
We recently held a fascinating virtual workshop in which neuroscientist Dr. Sahar Yousef from UC Berkeley discussed how change and uncertainty affect our brains. The event included a group discussion among five marketing leaders about actions they’re taking to help their teams coalesce and thrive while working remotely and handling the stress of a fast-changing pandemic. … Continue reading How 5 Marketing Leaders Are Steering Their Teams in Turbulent Times