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Meet Lisa Ramirez: A Versatile Marketer Focused on Results

By Justin Liszanckie

Editor’s Note: This is the sixteenth in our We are EM (Monkeys Are People Too) series.

lisa_ramirez-iceTurning Complex Projects Into Compelling Success Stories

Learning on the fly, juggling multiple needs simultaneously, making sense from ambiguity: These aren’t just tricks of the project management trade. They’re the reasons companies ranging from Intel to Intuit to Hewlett-Packard have turned to Lisa Ramirez to implement large projects on their behalves. “Know what you don’t know” is how Lisa Ramirez describes the key to implementing projects both large and small. Clients describe Lisa as their own personal secret weapon.

Mastering the Art of Problem Solving

Born in beautiful Pacific Grove, CA, raised just outside of San Jose, Lisa studied information systems at San Jose State but was attracted to marketing early on in her career. After earning her MBA at Notre Dame, Lisa’s own marketing career was off and running. Hardware. Software. There was no product or service Lisa couldn’t master, and the tech world embraced her with open arms. It didn’t take long for her to realize that too many companies underestimate the value of an effective marketing strategy. When they eventually realized their mistake, Lisa was there to help save the day.

Five fun facts about Lisa.
Five fun facts about Lisa.

The Bigger the Project, The Greater the Satisfaction

You know that big, messy project with all of those complex moving parts that nobody else wants to tackle? That’s Lisa’s specialty. A quick study with a knack for working well with a variety of people, Lisa’s ability to stay on top of evolving, unpredictable jobs has rescued more than a few projects from the brink. It might be a product launch. It might be a price change, it could be rolling out a new website. Lisa makes sure the job gets done. Being a consultant has enabled her to steer clear of many of the challenges that can slow a project down. Lisa’s sole focus is solving her client’s problems, and that’s exactly what she does.

Time Off: A Pet Cause with a Giant Heart

Lisa isn’t just a dog person. For countless Bay Area dogs searching for a home, she’s a hero. Lisa spends much of her free time fostering dogs for the Humane Society of Silicon Valley, providing a caring home for animals that have struggled with the shelter environment. They may have medical needs. They may have anxiety issues. Luckily for them, they also have Lisa. She nurtures their needs and provides them with a temporary place to live while helping them find to a permanent home. It’s one more project to manage, but it’s one that’s especially close to her heart.

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About Justin Liszanckie

Justin Liszanckie -- manager of EM Marketing's Design & Development practice area -- is an independent marketing consultant by day, and an aspiring actor/photographer by night. He's endlessly interested in the conversations and relationships between people, both online and off.

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