Blog Subscribe

Blog Subscribe

Client Project: Website Redesign for Wurl

By Justin Liszanckie


Wurl, a startup based in Palo Alto with an office in Santa Monica, seeks to connect the best video producers with the best distribution platforms, making monetization easy by streamlining workflows and eliminating the need for costly engineering. As they entered into a new funding round, they wanted to better build awareness and brand recognition, and engage their target audiences, through an informative and compelling website experience. They desired a clean, professional site that delivers a customer-first perspective that is collaborative, friendly, and approachable. Specifically they wanted a site that appeals to customers, recruits, and investors, and one that would make it easy for any user to contact Wurl.

Wurl Products


EM stepped right up to provide strategy, content, design, and development for their new video-friendly website that is modern and able to scale with Wurl’s growing business. Starting with competitive research to help inform positioning strategy, we worked collaboratively with Wurl to gain a foundational understanding of their business and craft brand new website messaging and content. Using that foundation, we finalized sitemap and structure by building a clickable prototype. From there, we transitioned into visual design, relying on a clean, minimalist style driven by original iconography.

Wurl Solutions Services

Once design was finalized, we developed the new site on WordPress, giving Wurl unparalleled ability to easily edit the site, and build new content. The ease of the WordPress platform, coupled with the WordPress training we provided at the end of the project, left Wurl in a great position to take ownership of their website and seamlessly grow it in parallel with their expanding business.

Wurl Homepage

EM Marketing Team

Design Assistant
Project Manager

Wurl Leadership
Wurl Solutions Producers

Get marketing help

Speak to an EM Account Lead about your marketing goals.

Contact Us

Interested in consulting?

Submit your application to get started.

Join Us

About Justin Liszanckie

Justin Liszanckie -- manager of EM Marketing's Design & Development practice area -- is an independent marketing consultant by day, and an aspiring actor/photographer by night. He's endlessly interested in the conversations and relationships between people, both online and off.

Leave a Reply

Your email address will not be published. Required fields are marked *