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Patrick Lundbom: SUP Enthusiast, Big Picture Digital Marketer

By Kevin Cranfill

October 2018 Consultant of the Month

There is nothing ordinary about EM Marketing’s ability to meet the full spectrum of its clients' marketing needs. That’s because there’s nothing ordinary about EM’s talented team of marketers.

Take Patrick Lundbom. Patrick’s experience as a digital marketer is as extensive as it is varied. It allows him to call himself a generalist. More importantly, it enables him to take a broader, more holistic view of a client’s digital marketing needs, and understand how they fit (or don’t fit) into the company’s core business objectives.

There’s usually more to a client’s needs than meets the eye. Patrick may be brought in for search engine optimization (SEO) only to end up working on content development; he may be brought in to consult on paid media best practices only to end up consulting on global governance and GDPR compliance.

This isn’t so surprising. Fragmentation is a fact of life for today’s marketer. The value of working with a consultant like Patrick is that ability to see all of the parts, the bigger picture. He’s then able to anticipate needs across the full digital landscape and advise on those needs. It may be strategy. It may be the spend. It may be marketing instrumentation.

More often than not, it’s a true difference maker.

Cases in Point: PayPal &

Savvy, experienced digital marketers like Patrick seldom end up performing just a single task. Patrick was asked by PayPal to help the company with its paid lifecycle strategy. He ended up helping with content development and SEO, aligning agencies with paid media best practices, and working with a network of global agencies for multi-touch attribution (MTA).

Then there’s the case of, which asked Patrick to be their SEO person, then their content person, then to manage their writers, offer recommendations on SEO and SEM, and start an affiliate program.

That’s big picture marketing. It’s about cultivating trust through experience. It’s about opportunities arising through adaptability. For Patrick, it’s about knowing when to say yes and when to say no, knowing that if he can’t help with a particular ask, he can find somebody through EM Marketing’s extensive network who can.

A Real Stand-Up Guy

Adaptability is great, but Patrick would rather talk about stand-up paddle boarding. He’d rather be stand-up paddleboarding. Recent excursions took him to Lake Almanor and Juniper Lake near Mount Lassen, though he’s happy plying the waters of Del Valle Regional Park in the East Bay, as well. A single dad with two kids, Patrick, and his son also ride dirt bikes, usually in the rolling, rugged terrain of Carnegie State Recreation Area, in the Diablo Range. Come winter you’re likely to find Patrick and both of his children carving up the slopes at Squaw Valley on their snowboards. Are you starting to see the bigger picture? There’s more to Patrick than marketing; he and his kids also love the outdoors.

A Different Approach. A Different Company.

Patrick’s experience, expertise, and active lifestyle make him unique, but he’s not unique among EM’s consultants. We’re more than a full-service digital agency and trusted talent resource. Our team is made up of people like Patrick, who achieve results for their clients by approaching their work with the same vigor and vitality that they live their lives.

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About Kevin Cranfill

Kevin Cranfill is EM Marketing's resident creative director/copywriter. He's a conceptual thinker, a strategic storyteller and a firm believer that good things happen when we get the words right.

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