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Poised and Ready for New Horizons: Meet Corinne Littleton

By Leilani Yau

June Consultant of the Month

After a long run in a demanding advertising career, Corinne Littleton decided that a change was needed and welcomed the opportunity to consult in an entirely different role at Adobe. She relishes in the ability to solve work challenges while flexing her schedule to spend time with family.

What are you currently working on?

I am at Adobe in a globalization role on the engagement and retention marketing team. I work closely with stakeholders in Europe, Korea, Australia, Japan, and Latin America.

Corinne's Keys to Success

  • Developing deep experience in her field
  • Recognizing the need for a shift in life
  • Building and maintaining her network
  • Being confident in her skills

It’s been exciting for me to connect with these geo partners to understand their local initiatives and map out campaign coverage for all Adobe products throughout the year. I also manage the localization of U.S. campaigns to ensure they are fully translated and culturally relevant in all markets.

Why did you decide to become a consultant? What path did you take to become a consultant?

For 15 years, I worked full-time for a corporate trading company in a few different media and advertising roles. I started my career in magazines, and then managed an integrated team buying print, digital & out-of home media. Next, I moved to an account management role and worked with major media companies on the promotion of their latest shows, series, and streaming services. I wasn’t able to end my day at 5:00 – I was constantly tied to my phone and waiting for the next fire to put out.

I took a step back and reevaluated my career and work life balance. I'm the mom of two boys (aged three and six) who keep me on my toes. I wanted to pursue a meaningful career, but did not want to sacrifice time with family and friends. I connected with a close friend and former manager who is an EM consultant. The role sounded so ideal – to work for an esteemed client, but having the flexibility to structure your own working hours.

I had introductory interviews with EM and tracked the job opportunity emails. I didn’t have the exact expertise for the Adobe position, but my background in project management seemed like a perfect fit. The localization role involved communicating effectively with many stakeholders, reorganizing current processes, upholding deadlines, and streamlining workflows. It was so exciting and energizing to apply my skills to a completely different field and to learn something completely new.

In hindsight, would you have done anything differently?

No - this has been one of my best decisions and consulting has been an amazing change for me – as well as my family and friends. I feel so fortunate to have found EM and Adobe. It's opened up pathways and opportunities that I hadn't imagined before.

What has been your biggest challenge about being a consultant? How have you addressed it?

Navigating the corporate structure at Adobe was difficult at first – moving to a huge company, learning who's who, and meeting new colleagues regularly. I also did not have a creative background, so learning the Adobe product suite was a bit daunting at first. I asked tons of questions, took lots of notes, and figured it out along the way. It has been so rewarding to see all the progress I’ve made over the last several months.

What do you love about consulting?

It’s exciting to come on board a project where there’s a problem to solve and knowing I’m here to fix it. I love the flexibility to maintain my work life balance. I love feeling like I'm part of the team, but also having autonomy as a consultant. It has been a great experience.

How do you market yourself?

This is my first and only consulting role so far, but the way I've always handled marketing myself is networking. I love making connections with people and keeping relationships over the years. When you have a successful working relationship and continue to keep in touch, it often opens the doors for future opportunities.

What are the things you like to do when the work slows down?

My boys are entering the world of sports right now, so that keeps us busy. When we’re not at the field, I love finding new adventures and taking beach vacations. Most of the time, you can find me in the backyard spending time with friends. The consulting experience has given me a full 360-view of being able to work and have my time for family and fun.

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What’s one tip you would give to new consultants?

Be confident. Know that you have the skills and you can handle new challenges. Ask questions. You have a small window of time to ask as many questions as possible, so don’t be shy. Making new connections and building relationships is always helpful. And lastly, make it fun!

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About Leilani Yau

Leilani Yau is a digital marketing consultant, specializing in content marketing and social media for small businesses and non-profits, and helps clients L.O.V.E. (Listen, Offer, Value, Engage) their target audiences online.

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