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Ursula Daly: Bring on the Marketing Challenge

By Leilani Yau

June 2019 Consultant of the Month

Ursula Daly is an experienced digital marketing consultant who embodies a very valuable skill -- the ability to get stuff done. If Ursula has been deemed as a "rockstar," "top-notch," and a "joy to work with" by previous colleagues, how can any client go wrong by hiring her? She loves learning new things and tackling challenges to get the work done -- and only with the highest standards.

Currently, Ursula is contracting with Intuit and has worn many hats in marketing, helping out with whatever the business needs. She's been a one-woman-band managing QuickBooks Resource Center email content and production. Additionally, she has worked on content development and syndication to provide high search engine optimization value for Intuit's website. Her clients have truly appreciated her diligence and willingness to take on any task.

How Genes Tie Into Marketing

While digital marketing is her forte, Ursula got her start in college studying DNA and chromosomes. But she sees a linkage with genetics and marketing -- they are both based in analytics. Similar to understanding why offspring inherit certain traits such as blue eyes or red hair, so can Ursula evaluate marketing data and optimize outcomes.

After a rewarding stint in the pharmaceutical industry, she felt an urge to live out a long-time dream and study in France. An opportunity came to apply her high school level French language skills when she moved to Archamps, France. There, she obtained her MBA at Thunderbird's Graduate School of Management.

Post-graduation, she came back to the United States to make the pivot into marketing. She gained tremendous experience working for an email company, a startup, and many years with Hewlett-Packard before pursuing consulting.

Risks Worth Taking

You can see that Ursula likes to take risks and jump right in -- just as she has done with consulting. It has afforded her flexibility and more time with her family. And she feels that she is really making an impact with her clients. Consulting gives her the elusive work-life balance so many people desire.

With any new marketing project, Ursula is not afraid to take on a challenge, even if it may be outside of her knowledge base. Ursula says that, "At the end of the day, we're here to serve an individual customer by meeting their needs -- defining what they are, their pain points, and really thinking about the customer journey and the relationship with the brand."

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About Leilani Yau

Leilani Yau is a digital marketing consultant, specializing in content marketing and social media for small businesses and non-profits, and helps clients L.O.V.E. (Listen, Offer, Value, Engage) their target audiences online.

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