Join EM Marketing for an interactive workshop:
Leading During Rapid Change: The Science of ensuring team engagement, during times of anxiety & overwhelm
The workshop will be led by Dr. Sahar Yousef, cognitive neuroscientist at UC Berkeley’s Haas School of Business and one of the world’s leading experts on cognitive training.
Tuesday, September 27, 2022, 10am PST/1pm EST
You'll come away with:
- How to “manufacture” a greater sense of control in the daily lives of your team members.
- How to identify your own emotional and physiological triggers and tools to quickly regulate yourself out of a high-stress state.
- Tactical strategies used by the United States military to stay calm under pressure (even when you know you’ll be stressed.)
- Practical mindset strategies to help your team handle high stress and uncertainty.
- The difference between stress and burnout and how to prevent burnout for you and your team.
Meet Our Panel
Samantha Wu is the CMO of Braintrust, the first decentralized talent network that connects skilled, vetted knowledge workers with the world’s most reputable brands. She was formerly the Meta executive, the VP of consumer brand and product marketing for the Facebook App. At Facebook, marketing teams were awarded with numerous global advertising awards, including Bronze Lions at Cannes, several shorty and clio awards for exceptional social content and campaign work.
Samantha has over 20 years of experience holding senior roles across Visa and American Express prior to Meta.
Emma Johnson has built a career as a Marketing and Operations executive at B2B SaaS companies serving SMB and Enterprise markets. Currently Chief of Staff for a Group GM at Workday, Emma previously served as CMO at several startups and founded a strategic consulting firm. Throughout her career, Emma has prioritized collaboration, transparency and mentorship, allowing her to build and lead cross-functional teams that consistently exceed expectations.
Kenny Lee is Senior Director, Commercial Marketing for Zendesk, a service first CRM company that builds software designed to improve customer relationships.
Based in San Francisco, CA, Kenny has 25 years of experience working in both startups and enterprise companies focused on marketing and social data. Prior to joining Zendesk, he was VP of Campaign Marketing at Lithium Technologies, Revinate Inc, and held leadership positions at Twitter, Adobe Systems and Dynamic Signal.
Kenny’s passion for technology marketing is matched only by his passion for adventure travel where he has hiked, backpacked and surfed all over the world.
A global marketing executive with a demonstrated history of driving growth and profitability in B2B marketing environments, Zarnaz is responsible for driving all marketing functions from vision and strategy to execution. Zarnaz has a strong track record of building global teams and bringing new products to market with the ability to link business strategies to customer adoption. Prior to her current role, Zarnaz served as Global Vice President of Corporate Marketing at Sitecore and held executive marketing roles at tech companies.
Jessica Gilmartin runs Revenue Marketing, which consists of global campaigns, marketing operations, and demand generation for Asana, a leading work management platform for teams. Earlier in her career, Jessica co-founded and sold Fraiche Yogurt, a successful chain of yogurt stores in the San Francisco Bay Area. She then ran product marketing for Wildfire, which was acquired by Google. After leaving Google, she ran sales, marketing, and customer support for a series of high-growth, venture-backed startups. Jessica holds an undergraduate degree from Cornell University and an MBA from Wharton.
About Dr. Yousef
Dr. Sahar Yousef is a cognitive neuroscientist and faculty at UC Berkeley’s Haas School of Business. After spending over a decade doing Department of Defense research on neuroplasticity and how to improve memory, attention, and overall human performance in as little as seven weeks, Sahar now researches and teaches busy leaders and their teams how to be more productive and effective at work.
At Berkeley, Sahar runs the Becoming Superhuman Lab (featured in Forbes and Business Insider) and teaches one of the most popular MBA classes, called "Becoming Superhuman: The Science of Productivity and Performance". Sahar has become one of the world’s leading experts on cognitive training and is featured as a top scientist in the Headspace wellbeing app (used by over 2 million people every day). In 2021, Sahar produced a multi-part video series.
Since COVID began, Dr. Yousef has given over 300 talks and keynotes to knowledge workers in 50+ countries, has advised executive teams at Google, Coinbase, and Visa, and has even been invited to speak for the US Congress.