Data & Analytics

We believe in the Lean Marketing approach and use it to help you solve, uncover, and leverage your data.

Why EM?

High Quality Talent

  • Experienced, smart, strategic, and skilled at the art of Getting Stuff Done (GSD)
  • On average over 15 years of experience inside top-tier companies
  • 93% satisfaction/retention rate

Modern Marketers

  • Adaptable, flexible, versatile, grounded people
  • Use natural empathy to simplify the complex
  • Creative storytellers

Easy for Managers

  • Saves you time by doing the search for you
  • Personal, friendly customer service
  • Founded by a marketer for marketers

Plug & Play + More

  • Deep, diverse, and vetted bench — can flex up & down depending on needs
  • Work with small & big companies
  • Solutions for transitions, short-term, & maternity leave

Our Team & Our Clients:

Daniel Gehant

Daniel Gehant LinkedIn

Daniel Gehant

Core Skills

Performance Marketing
Search Engine Optimization
Marketing Campaign Integration
Lead Generation
WordPress Optimization

Eric Morley

Eric Morley LinkedIn

Eric Morley
  • Lead Generation
  • Strategy
  • Team Leadership
  • Analytics
  • Direct Marketing

Molly Tapias

Molly Tapias LinkedIn

Molly Tapias
  • Strategy
  • Competitive Analysis
  • Project Management
  • Data & Analytics
  • Management Consulting

Sam Fintz

Sam Fintz LinkedIn

Sam Fintz
  • Big Data Exploration
  • Customer Segmentation, Profiling, Modeling
  • Insight/Trend/Campaign/Cohort Analysis
  • Web Tracking & Analytics
  • Acquisition, Engagement, & Retention
  • Metrics Visualization / Dashboards
  • Business Intelligence
  • End-to-End Marketing Campaign Management

Rachel Plasse

Rachel Plasse LinkedIn

Rachel Plasse

What our clients have to say about Rachel Plasse

"I highly recommend Rachel. She is intelligent, motivated, and a good collaborator. She is great at both directing projects and doing them. She has a positive can-do attitude, and it is backed up by her considerable knowledge and expertise in all things related to customer database marketing and the CRM strategies that come out of such analytic insight."
— Charles Noland | Harte Hanks

Core Skills

Multi-Channel Marketing
Demand Generation
Program Management
Product Launches
Marketing Communications
Website Development
Marketing Analytics

Work HIstory

Consultant: 2011-now
Harte Hanks: 2002-2007
Glaxo-Smith-Kline: 2001-2002
MCI Worldcom Australia: 1999-2000
Bell Atlantic: 1996-1999


MA, Communication, Culture & Technology, Georgetown University; BS, Television-Radio & Business, Ithaca College

EM Profile

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Your Marketing Mission’s Missing Link

Rachel Plasse has worn many marketing hats in her career, from product manager to communications specialist to marketing analytics team leader. Some people might say this makes her a true integrated marketing professional. Her clients would say it makes her truly indispensable. You never really know what the challenge will be: Whether it’s targeting strategy, demand generation, message or content development, Rachel enjoys rolling up her sleeves, figuring out exactly what needs to be done, and doing it.

Building Her Skill Set, Finding Her Way West

Rachel grew up in Maryland and attended Ithaca College in Upstate New York, where she studied media management and business. After moving back to the DC Area, she studied for her Masters while working in Consumer Marketing for Bell Atlantic (Verizon). Following a two-year stint abroad to help develop MCI Worldcom’s Asia-Pacific business, she returned to the East Coast and joined Harte-Hanks to assist automotive, pharmaceutical and high-tech clients in leveraging and learning from their marketing data. She came to the San Francisco area eight years ago, where she put on her consulting hat. Rachel’s passion for marketing grew out of her twin interests in design and analytics. Compelling, strategically smart ideas specifically targeted to generate results: That's what drives Rachel.

A Full-Spectrum Marketer Passionate about Getting Results

Rachel is very exacting about what it takes to achieve a client’s marketing objectives. She begins with two questions: What are the client’s goals? What marketing components will enable these goals to be achieved? Defining answers to these two critical queries is the best way to ensure the client maximizes their marketing investment. Rachel prides herself on being able to work with people, collaborating with designers, developers, and the client’s sales force. Above all, she strongly believes in taking the time to find the right target audience, getting to know that audience’s needs, and reaching it in a meaningful, memorable way. Accomplish that, and everything else falls into place. Rachel will see to it that it does.

Off Time: Getting Outdoors Is Always In Season

Rachel and her husband fell in love with the Bay Area’s active lifestyle, and they try to take full advantage of it when they’re not working. Hiking. Camping. Skiing. Scuba Diving. Bungee Jumping. (Okay, she only went bungee jumping once and swears she’ll never do that again.) The mother of two girls, ages 10 and 8, who she insists are “quickly becoming tougher than their mom,” Rachel is no stranger to the outdoors. From lengthy treks to hidden swimming holes to black diamond skiing at Lake Tahoe, Rachel and her family like to take full advantage of everything the region has to offer. Rachel and her family have recently moved to Portland, OR, where they’re looking forward to tackling a whole new set of adventures.

Justin Liszanckie

Justin Liszanckie LinkedIn

Justin Liszanckie
  • Project Management
  • Competitive Research
  • Social Media
  • Photography
  • Analytics
  • User Testing
  • On Air Talent

Ken Chen

Ken Chen LinkedIn

Ken Chen

Founder & President

Ken is a marketing and product expert with over 20 years experience in Brand Management (P&G), Product Management (Intuit), and Internet Marketing (3 Tech Startups). His specialties include Product Launches, Website Marketing, and Social Media Marketing. Since starting EM Marketing, he’s helped companies like Intuit, PayPal, Ross Stores, Google, Stella & Dot, Betfair, my Language, and Telenav develop and implement successful Marketing strategies and programs.

Sawdie Fernandez-Singh

Sawdie Fernandez-Singh LinkedIn

Sawdie Fernandez-Singh
  • Program Coordination
  • Customer Research
  • Event Planning
  • Non-profits
  • Recruiting

Edwin Amirian

Edwin Amirian LinkedIn

Edwin Amirian
  • UX Design & Research
  • A/B Testing
  • Web Analytics
  • Project Management
  • Search & Acquisition

Irena Gumbert

Irena Gumbert LinkedIn

Irena Gumbert
  • SEM
  • Lead Generation
  • Analytics
  • eCommerce
  • Customer Acquisition

Kathy Thrappas

Kathy Thrappas LinkedIn

Kathy Thrappas
  • Marketing & Communications Strategy
  • Testing & Optimization
  • Online Advertising
  • Digital Marketing
  • Web Analytics

Kim Robins

Kim Robins LinkedIn

Kim Robins
  • Marketing Operations Specialist
  • Online & Direct Mail Campaigns
  • SEO
  • PPC
  • Social Media Marketing