PayPal and EM Marketing

Asset 54@3x

PayPal and EM Marketing: A Robust Partnership

EM tapped its deep bench of marketing & fintech experts to fill talent gaps at PayPal, the world's largest online payment platform. For over 12 years, 81 consultants and 175 projects (and counting) EM and PayPals partnership has spanned a broad range of areas including:

  • Product marketing and go to market strategy
  • Digital marketing and strategy
  • Product and event marketing
  • Technical data analysis
  • Customer programs
  • Social media

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Assemble a team

Transitioning organic social media from agency to in-house

PayPal had been working with an agency, but wasn’t getting their desired results. They wanted to test the feasibility of bringing the program in house, and called on EM to help with:

  • Content strategy
  • Monthly content calendar
  • Social collateral and posts
  • Metrics development

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