Neustar — which helps clients grow, guard, and guide their businesses with the most complete understanding of how to connect people, places, and things — needed help designing their Best of Boroughs campaign contest. The campaign, which allowed the public to vote for their favorite business within their borough, included digital ads for social media (Twitter, … Continue reading Client Project: Best of Boroughs Ad Campaign Design for Neustar
There’s no exact formula to create the perfect landing page, but an effective landing page converts visitors into leads. What are best practices you can apply to your landing pages? Use a clear, concise value statement. What is the purpose of the page? You’ll want your visitors to understand what they are getting out of it right … Continue reading What Makes a Landing Page Effective?