SnapStrat empowers organizations to dramatically improve outcomes through smarter use of their data, better collaboration, and more nimble decision making. It is a complex product offering, and they needed a redesigned website that more clearly explained its values and benefits. EM collaborated with SnapStrat to develop a more professional website that targets its three key … Continue reading Client Project: Website Redesign for SnapStrat
There’s no exact formula to create the perfect landing page, but an effective landing page converts visitors into leads. What are best practices you can apply to your landing pages? Use a clear, concise value statement. What is the purpose of the page? You’ll want your visitors to understand what they are getting out of it right … Continue reading What Makes a Landing Page Effective?