You may hear that retargeting provides amazing click-through rates, higher conversion rates and better ROI. (See CMO, OkDork, PPC Mode, Hubspot.) These bastions of marketing knowledge are misleading you! One thing that’s missing is that advertisers may be overpaying for customers coming from retargeting ads. As a rule of thumb, you should only pay about … Continue reading Retargeting Ads: Don't Overpay for Customers
I meet with many marketing professionals dealing with the stress of managing suddenly unrealistic expectations. For startups, it’s quite common to NOT meet aggressive, unrealistic acquisition goals when a concept first launches. Panic sets in because they would like to “control” the outcome, and be able to ride in on a white horse to make … Continue reading Stay Out of Marketing Panic Mode – How to Get to Plan B
I recently watched a Ted Talk given by Simon Sinek called “How Great Leaders Inspire Action.” The gist of the talk was this: Know why you do what you do and live it. Sinek called this the center of the Golden Circle. I was shocked at the simplicity of his message, and inspired to help … Continue reading People Don’t Buy Your Product for Features and Benefits
I’ve been doing business as EM Marketing for over 5 years now and I get this question all the time. I wish I had something clever or even better, brilliant to say, so instead I sometimes tell people it doesn’t stand for anything. Well the truth is that it stands for Earth Monkey. That’s my … Continue reading What Does EM Stand For?