Tag: EM Marketing

Client Project: Best of Boroughs Ad Campaign Design for Neustar

Client Project: Best of Boroughs Ad Campaign Design for Neustar

Neustar — which helps clients grow, guard, and guide their businesses with the most complete understanding of how to connect people, places, and things — needed help designing their Best of Boroughs campaign contest. The campaign, which allowed the public to vote for their favorite business within their borough, included digital ads for social media (Twitter, … Continue reading Client Project: Best of Boroughs Ad Campaign Design for Neustar

Client Project: Website Redesign for SnapStrat

Client Project: Website Redesign for SnapStrat

SnapStrat empowers organizations to dramatically improve outcomes through smarter use of their data, better collaboration, and more nimble decision making. It is a complex product offering, and they needed a redesigned website that more clearly explained its values and benefits. EM collaborated with SnapStrat to develop a more professional website that targets its three key … Continue reading Client Project: Website Redesign for SnapStrat

Meet Kevin Cranfill: A Curious, Collaborative Creative with Content to Burn

Meet Kevin Cranfill: A Curious, Collaborative Creative with Content to Burn

Editor’s Note: This is the seventeenth in our We are EM (Monkeys Are People Too) series. The Wordsmith You Don’t Have Time To Be Need a tagline? Fifteen fresh pages of website copy? How about a last-minute TV script for next week’s shoot? Kevin Cranfill can help. With more than 15 years of advertising/marketing experience under his … Continue reading Meet Kevin Cranfill: A Curious, Collaborative Creative with Content to Burn

Meet Lisa Ramirez: A Versatile Marketer Focused on Results

Meet Lisa Ramirez: A Versatile Marketer Focused on Results

Editor’s Note: This is the sixteenth in our We are EM (Monkeys Are People Too) series. Turning Complex Projects Into Compelling Success Stories Learning on the fly, juggling multiple needs simultaneously, making sense from ambiguity: These aren’t just tricks of the project management trade. They’re the reasons companies ranging from Intel to Intuit to Hewlett-Packard have turned … Continue reading Meet Lisa Ramirez: A Versatile Marketer Focused on Results

Meet Nancy Keith Kelly: A Strategic, Self-Starting, Team-Building Adventurer

Meet Nancy Keith Kelly: A Strategic, Self-Starting, Team-Building Adventurer

Editor’s Note: This is the fifteenth in our We are EM (Monkeys Are People Too) series. A Marketing Generalist with a Global Perspective Nancy Keith Kelly is a creative thinker, adventurer, and team builder. She’s also an expert in both business development as well as marketing & communications strategy, making her an ideal fit for a wide … Continue reading Meet Nancy Keith Kelly: A Strategic, Self-Starting, Team-Building Adventurer

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Editor’s Note: This is the fourteenth in our We are EM (Monkeys Are People Too) series. Your Marketing Mission’s Missing Link Rachel Plasse has worn many marketing hats in her career, from product manager to communications specialist to marketing analytics team leader. Some people might say this makes her a true integrated marketing professional. Her clients would … Continue reading Meet Rachel Plasse: An Indispensable, Integrated Marketing Professional

Meet Ali Ward: An Accomplished, Results-Oriented Marketer

Meet Ali Ward: An Accomplished, Results-Oriented Marketer

Editor’s Note: This is the thirteenth in our We are EM (Monkeys Are People Too) series. Your Catalyst for Marketing Success Ali Ward has years of experience as a direct marketing professional, with expertise in both digital and print mediums. Ali’s greatest strength as a Senior Marketing Manager may be her capacity to see the big picture … Continue reading Meet Ali Ward: An Accomplished, Results-Oriented Marketer

Meet Karen Howard: A Strategic Thinker With a Can-Do Attitude

Meet Karen Howard: A Strategic Thinker With a Can-Do Attitude

Editor’s Note: This is the twelfth in our We are EM (Monkeys Are People Too) series. A Product Marketer Par Excellence Nobody makes an introduction quite like Karen Howard. If there’s a product the consumer, small business, or enterprise market needs to know about, she’s the person to introduce it. From market strategy to pricing, competitive landscaping … Continue reading Meet Karen Howard: A Strategic Thinker With a Can-Do Attitude

Meet Jane Markell: An Immersive Marketer Who Gets Results

Meet Jane Markell: An Immersive Marketer Who Gets Results

Editor’s Note: This is the eleventh in our We are EM (Monkeys Are People Too) series. Expanding the Boundaries of Marketing Jane Markell views marketing as the command center for your company’s or product’s communications. Everything stems from there, and, depending on your objectives, target audience, and resources, you choose the tools and the means of delivery … Continue reading Meet Jane Markell: An Immersive Marketer Who Gets Results

Meet Jim Herbold: A Passionate (and Successful) Go-To-Market Leader

Meet Jim Herbold: A Passionate (and Successful) Go-To-Market Leader

Editor’s Note: This is the tenth in our We are EM (Monkeys Are People Too) series. Sales Leader, Team Player, Enterprise Expert Jim Herbold is not your typical Silicon Valley sales leader. He considers himself not just a team builder – and he’s built his share of successful teams – but also a team player. Jim’s 15-year … Continue reading Meet Jim Herbold: A Passionate (and Successful) Go-To-Market Leader