Meet Tara Verner: A Proficient Problem Solver

Meet Tara Verner: A Proficient Problem Solver

Editor’s Note: This is the ninth in our We are EM (Monkeys Are People Too) series. Marketing Maven, Puzzle Master As a wide-ranging marketing generalist, Tara Verner truly loves synthesizing information and determining how each piece of the puzzle fits together. She’s a firm believer in examining issues through a variety of lenses, and knows that even … Continue reading Meet Tara Verner: A Proficient Problem Solver

Meet Karen Paluska: A Big Picture Marketing Strategist Who Executes

Meet Karen Paluska: A Big Picture Marketing Strategist Who Executes

Editor’s Note: This is the eighth in our We are EM (Monkeys Are People Too) series. Artful Insights, Proven Impact Karen Paluska prides herself on thinking about “the big picture” of marketing strategy without sacrificing the critical attention to detail that can make or break a project. Brand strategy and messaging are two of Karen’s particular … Continue reading Meet Karen Paluska: A Big Picture Marketing Strategist Who Executes

Meet Jen Roop: An Investigative Problem Solver

Meet Jen Roop: An Investigative Problem Solver

Editor’s Note: This is the sixth in our new We are EM (Monkeys Are People Too) series. A Childlike Curiosity As a young child in Southern California, Jen Roop‘s father encouraged her to investigate her own solutions to any questions she had; at 10 she was even put in charge of sourcing paint colors and painters’ … Continue reading Meet Jen Roop: An Investigative Problem Solver

Meet Tricia McKinney: A Creative, Driven, & Outside-the-Box Thinker

Meet Tricia McKinney: A Creative, Driven, & Outside-the-Box Thinker

Editor’s Note: This is the fifth in our new  We are EM (Monkeys Are People Too) series. A Hardworking Youth Growing up as the youngest of eight children in Los Gatos, CA, Tricia McKinney learned the value of hard work at a young age. She’s been working since she was 15 and put herself through college … Continue reading Meet Tricia McKinney: A Creative, Driven, & Outside-the-Box Thinker

EM Marketing Lunch & Learn: A Resonant Afternoon

EM Marketing Lunch & Learn: A Resonant Afternoon

We hosted our very first Lunch & Learn event this past Friday at The Pad in Menlo Park and as a result of our community being so fabulous it was a rousing success! A hearty thank you to all our consultants and collaborators who helped make the event so lively! It’s always fun getting so much … Continue reading EM Marketing Lunch & Learn: A Resonant Afternoon

Meet Jennifer Stansbury: A Collaborative & Results-Driven Communicator

Meet Jennifer Stansbury: A Collaborative & Results-Driven Communicator

Editor’s Note: This is the third in our new We are EM (Monkeys Are People Too) series. Eastern Education As a kid Jennifer Stansbury enjoyed the great outdoors of the Pacific Northwest, but went to college at Cornell, where she double majored in Political Science and French. She spent her junior year studying abroad in France … Continue reading Meet Jennifer Stansbury: A Collaborative & Results-Driven Communicator

Meet Audrey Tracy: A Jill-of-All Trades

Meet Audrey Tracy: A Jill-of-All Trades

Editor’s Note: This is the second in our new We are EM (Monkeys Are People Too) series. Silicon Valley Native A Silicon Valley native born and raised in San Jose, Audrey Tracy took a circuitous route to marketing. In college she studied science and environmental issues. Then she scored an internship at a local PR firm, … Continue reading Meet Audrey Tracy: A Jill-of-All Trades

Meet Ruta Jaks: A Detail-Oriented & Diverse Skill Set

Meet Ruta Jaks: A Detail-Oriented & Diverse Skill Set

Editor’s Note: This is the first in our new We are EM (Monkeys Are People Too) series. Achieving the American Dream Growing up in Vilnius, Lithuania, Ruta Jaks always wanted to study in the United States. Despite her mom urging her to pursue economics, Ruta was 21 and studying journalism when she enrolled in a … Continue reading Meet Ruta Jaks: A Detail-Oriented & Diverse Skill Set

Customer Research Secret Weapon – UserTesting.com

Customer Research Secret Weapon – UserTesting.com

I wanted to share with you a website usability tool called UserTesting.com that my company used a couple months ago to conduct a research study on several Facebook pages. Initially, we conducted an audit of the pages with our internal team, interviewed 12 of the client’s employees and felt pretty good about what we were … Continue reading Customer Research Secret Weapon – UserTesting.com

Stay Out of Marketing Panic Mode – How to Get to Plan B

Stay Out of Marketing Panic Mode – How to Get to Plan B

I meet with many marketing professionals dealing with the stress of managing suddenly unrealistic expectations. For startups, it’s quite common to NOT meet aggressive, unrealistic acquisition goals when a concept first launches. Panic sets in because they would like to “control” the outcome, and be able to ride in on a white horse to make … Continue reading Stay Out of Marketing Panic Mode – How to Get to Plan B