People Don’t Buy Your Product for Features and Benefits

People Don’t Buy Your Product for Features and Benefits

I recently watched a Ted Talk given by Simon Sinek called “How Great Leaders Inspire Action.” The gist of the talk was this: Know why you do what you do and live it.  Sinek called this the center of the Golden Circle.  I was shocked at the simplicity of his message, and inspired to help … Continue reading People Don’t Buy Your Product for Features and Benefits

What Does EM Stand For?

What Does EM Stand For?

I’ve been doing business as EM Marketing for over 5 years now and I get this question all the time.  I wish I had something clever or even better, brilliant to say, so instead I sometimes tell people it doesn’t stand for anything. Well the truth is that it stands for Earth Monkey.  That’s my … Continue reading What Does EM Stand For?