Tag: event marketing

How to Take Your Tradeshow or User Conference Virtual

How to Take Your Tradeshow or User Conference Virtual

The COVID-19 pandemic has wreaked havoc on the corporate events industry, with huge, iconic tradeshows and user conferences scheduled for the spring and early summer of 2020 being canceled or postponed in rapid order. These are conferences that are held in huge venues, with tens of thousands of attendees, hundreds of show booths and dozens … Continue reading How to Take Your Tradeshow or User Conference Virtual

Why Habitat for Humanity Took Up Cycling

Why Habitat for Humanity Took Up Cycling

Typically, I write about trends and techniques of marketing from my vantage point of consulting at tech companies. Truth be known, I actually went to business school to study non-profit management (or marketing for mission-based organizations, as they called it). From my time at these tech companies, I came to know the wonderful Habitat for … Continue reading Why Habitat for Humanity Took Up Cycling