Tag: facebook advertising

Speed Up Facebook Ad Optimization With Dynamic Creative

Speed Up Facebook Ad Optimization With Dynamic Creative

As you may have heard in the news, “Facebook Zero” is imminent. What it means is that marketers must master Facebook ads because essentially, your free, organic traffic from the News Feed will likely dwindle down more than ever. The Challenge with Facebook Ads As I’ve written in the past, it has been notoriously difficult to … Continue reading Speed Up Facebook Ad Optimization With Dynamic Creative

Why You Should Battle Complexity in Facebook Advertising

Why You Should Battle Complexity in Facebook Advertising

We all know that Facebook is a social media giant, garnering over two billion active users a month. With such a vast user base, Facebook advertising allows businesses to target sizeable audiences. You can get granular with your targeting — by a person’s location, age, gender, interests, behavior, and connections. According to Forbes, CMOs still … Continue reading Why You Should Battle Complexity in Facebook Advertising