When Did Having Free Time Become Socially Unacceptable?

When Did Having Free Time Become Socially Unacceptable?

I’m a big 30 Rock fan, and one of my favorite scenes is when Jack Donaghy (Alec Baldwin), on his deathbed, explains his life’s singular regret: “I should have worked more.”  🙂 I think it captures the dilemma that many Americans find themselves in – how do I find work life balance in an ever-demanding, tech-obsessed, always-on-call culture. … Continue reading When Did Having Free Time Become Socially Unacceptable?

EM Marketing Lunch & Learn: A Resonant Afternoon

EM Marketing Lunch & Learn: A Resonant Afternoon

We hosted our very first Lunch & Learn event this past Friday at The Pad in Menlo Park and as a result of our community being so fabulous it was a rousing success! A hearty thank you to all our consultants and collaborators who helped make the event so lively! It’s always fun getting so much … Continue reading EM Marketing Lunch & Learn: A Resonant Afternoon

Stay Out of Marketing Panic Mode – How to Get to Plan B

Stay Out of Marketing Panic Mode – How to Get to Plan B

I meet with many marketing professionals dealing with the stress of managing suddenly unrealistic expectations. For startups, it’s quite common to NOT meet aggressive, unrealistic acquisition goals when a concept first launches. Panic sets in because they would like to “control” the outcome, and be able to ride in on a white horse to make … Continue reading Stay Out of Marketing Panic Mode – How to Get to Plan B

People Don’t Buy Your Product for Features and Benefits

People Don’t Buy Your Product for Features and Benefits

I recently watched a Ted Talk given by Simon Sinek called “How Great Leaders Inspire Action.” The gist of the talk was this: Know why you do what you do and live it.  Sinek called this the center of the Golden Circle.  I was shocked at the simplicity of his message, and inspired to help … Continue reading People Don’t Buy Your Product for Features and Benefits

What Does EM Stand For?

What Does EM Stand For?

I’ve been doing business as EM Marketing for over 5 years now and I get this question all the time.  I wish I had something clever or even better, brilliant to say, so instead I sometimes tell people it doesn’t stand for anything. Well the truth is that it stands for Earth Monkey.  That’s my … Continue reading What Does EM Stand For?