Lead Nurturing: What Is It and Should You Do It?

Lead Nurturing: What Is It and Should You Do It?

Buzzword alert! Lead nurturing ranks high with account-based marketing (ABM) as a clever name for something very straightforward. (For top 2016 buzzwords, read this very entertaining article! See #8… Pancakes. Mmm.) ABM is doing social good in getting marketing people to seek out kindred spirits on the sales team (see ABM-expert Keefers’ description of how … Continue reading Lead Nurturing: What Is It and Should You Do It?