Popular consensus of how last year went is not very positive, but here at EM Marketing, 2016 was our best year yet! Among many accomplishments, EM Marketing Owner Ken Chen and I met with nearly 200 marketers interested in working with us and making the change to consulting. Consulting can be a big transition. There are many things … Continue reading Marketing Consulting: How to Set Your Rate
I’m frequently the dissenter in my crowd when people are talking about work because I LOVE my job. As a marketing consultant for EM Marketing, I really look forward to the tasks I do each day. I am proud of the work that I do. I get to use my skills and help companies do … Continue reading Marketing Consulting: Should You Do It?
As a marketing consultant, you want to win business and get paid what you feel is fair. How you set your consulting pricing depends on many factors, and there’s no right or wrong way to do this. Recently, I was asked by a fellow consultant, “Should I lower my rate?” Personally, I take things on … Continue reading Marketing Consulting Best Practices: Should You Lower Your Rate?