Future of Work | Product & Project Management
Message Map: What Is It and Should You Do It?
When I was a marketing manager at large corporations, we would typically kick off our year-long campaigns with a multi-day meeting with our agency du jour. One of the first deliverables they would bring back was a “message map.” This consisted of our agreed upon value proposition, reasons to believe (RTB) said value proposition, in-depth … Continue reading Message Map: What Is It and Should You Do It?