Sponsored Content: What Is It and Should You Do It?

Sponsored Content: What Is It and Should You Do It?

What is sponsored content? Contently defines it as “brand-sponsored articles and videos that appear on the sites and social platforms of publishers and influencers.” Although brands can benefit from sponsored content placement, it can look like editorial content and mislead the reader. It has sparked a debate in the industry. The Debate About Sponsored Content I … Continue reading Sponsored Content: What Is It and Should You Do It?