Personas: What Are They and Should You Use Them?

Personas: What Are They and Should You Use Them?

A few years back, I got my first introduction to the concept of personas. I walked into my workplace’s common area and found myriad 8×10 feet posters of very attractive people with names and bullet points on them. Naturally, we were curious. (In an eye-rolling sort of way — these were obviously big buck items and we … Continue reading Personas: What Are They and Should You Use Them?