Client Project: Best of Boroughs Ad Campaign Design for Neustar

Client Project: Best of Boroughs Ad Campaign Design for Neustar

Neustar — which helps clients grow, guard, and guide their businesses with the most complete understanding of how to connect people, places, and things — needed help designing their Best of Boroughs campaign contest. The campaign, which allowed the public to vote for their favorite business within their borough,¬†included digital ads for social media (Twitter, … Continue reading Client Project: Best of Boroughs Ad Campaign Design for Neustar

Client Project: Website Redesign for SnapStrat

Client Project: Website Redesign for SnapStrat

SnapStrat empowers organizations to dramatically improve outcomes through smarter use of their data, better collaboration, and more nimble decision making. It is a complex product offering, and they needed a redesigned website that more clearly explained its values and benefits. EM collaborated with SnapStrat to develop a more professional website that targets its three key … Continue reading Client Project: Website Redesign for SnapStrat

Why You Should Use Responsive Web Design

Why You Should Use Responsive Web Design

At the end of last year, Mashable deemed 2013 “The Year of Responsive Web Design.” Here’s an overview of the latest web design trend. What is responsive web design? In the simplest terms, responsive design means that your site looks great on all devices. Whether your user is looking at the site on a desktop … Continue reading Why You Should Use Responsive Web Design

The Best Websites: Functionality, Design, Usability

The Best Websites: Functionality, Design, Usability

What Is Good Web Design? As a web designer and developer, I have to consider lots of factors: aesthetically-pleasing color combinations, form and function, screen resolution, image compression, usability, accessibility and website architecture. How a website looks and feels is very important to customers — it creates a first and lasting impression — so you … Continue reading The Best Websites: Functionality, Design, Usability