Accomplished B2B and B2C marketer with global experience in SaaS, mobile, financial services, biotech, and MRO products. Over 20 years of experience managing direct marketing campaigns that identify, acquire and retain profitable customers while effectively reinforcing and building brand images. Demonstrated success in new customer acquisition, lead generation, increasing response rates and maximizing ROI through effective project management, cross-functional collaboration and team leadership. Proven track record of building and managing high-performing teams and excelling at cross-functional leadership.
- Content Strategy & Development
- Demand Gen: Automation, Email, Lifecycle, ABM
- Project Management