Seasoned financial services marketer with proven success in developing acquisition and customer activation and loyalty strategies:
• Strong analytical and financial skills to manage multi-million dollar P&L
• Extensive cross-sell experience across various channels- email, online, direct mail, retail, telemarketing, and statements.
• Strong project management experience backed by effective communication and leadership skills. Proven ability to lead cross-functional teams in complex, company-wide projects
• Respected “out-of-the-box” creative thinker and innovator of new products and offers
- Demand Gen: Automation, Email, Lifecycle, ABM
- Paid Acquisition: SEM, Social, Display
- Program Management