Seasoned Marketing & Communications Strategist with 11+ years experience developing highly effective and targeted marketing campaigns through quantifiable analysis, community interaction, strategic content creation, and digital trends. Achieved 114M organic video impressions per month by targeting key YouTube influencers. Extensive background in multi-platform integrated social media strategy and analytics. Managed up to $2.75M marketing budget and 16 employees. Conceptualized and executed marketing campaign responsible for 20M monthly website visitors.
- Brand & Product Positioning
- Content Strategy & Development
- Paid Acquisition: SEM, Social, Display