Rachel thrives in setting a data-driven strategy and aligning resources behind common goals. She’s a results-driven, seasoned and agile marketing leader whose relationship building skills are oddly astride her passion for geeking out in distilling insights inside a spreadsheet. Rachel has taken on a variety of roles for EM Marketing's clients since 2014, including growth marketing at PayPal and building a COVID-19 fundraiser for the American Lung Association. Prior to consulting, Rachel managed global lifecycle marketing for various tech, automotive and pharma clients at Harte-Hanks.
- Demand Gen: Automation, Email, Lifecycle, ABM
- Program Management
- Reporting & Analytics