Author Archives: Marty Sharkey

About Marty Sharkey

Marty Sharkey is a branding expert with over 20 years of experience marketing large consumer-oriented brands. He specializes in strategy development, brand positioning, new product launches, sales management/planning, and building high-performance teams. Web site →
Repositioning Your Brand

Repositioning Your Brand

Marty Sharkey shares a story about how brand positioning is a fluid exercise, and how one brand thought they had…

Your Brand Story is Not About You

Your Brand Story is Not About You

Marty Sharkey is a branding expert with over 20 years experience marketing large consumer-oriented brands. We recently interviewed Marty to…