Author Archives: Mark Harnett

About Mark Harnett

Mark has helped dozens of companies increase their customer acquisition volume and decrease their costs over 20 years of online marketing experience through channel development, landing page and registration testing and improvements.
Retargeting Ads: Don’t Overpay for Customers

Retargeting Ads: Don’t Overpay for Customers

You may hear that retargeting provides amazing click-through rates, higher conversion rates and better ROI. (See CMO, OkDork, PPC Mode,…

Speed Up Facebook Ad Optimization With Dynamic Creative

Speed Up Facebook Ad Optimization With Dynamic Creative

As you may have heard in the news, “Facebook Zero” is imminent. What it means is that marketers must master…

Why You Should Battle Complexity in Facebook Advertising

Why You Should Battle Complexity in Facebook Advertising

We all know that Facebook is a social media giant, garnering over two billion active users a month. With such…

How to Choose the Right Online Marketing Channels [Infographic]

How to Choose the Right Online Marketing Channels [Infographic]

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making…