7 Ways to Effectively Use Organic Content with Facebook Advertising

7 Ways to Effectively Use Organic Content with Facebook Advertising

Have you ever run an ad campaign that just didn’t work out? The struggle is real. But there are simple, intuitive ways to make Facebook ads work with the help of your very own organic content.
Story as a Service: Helping Executives Find Their Voices

Story as a Service: Helping Executives Find Their Voices

Did you know there's another version of SaaS? It's called Story as a Service -- a collaborative, technology-enabled approach to writing executive bylines for a variety of outlets. Lynn Bruno combines her journalism and marketing expertise to help executives find their voices.
New Services | Finance and Data Science & Analytics

New Services | Finance and Data Science & Analytics

We've added experts in finance, data science & analytics to our team recently and they are doing projects for several clients. 
Retargeting Ads: Don’t Overpay for Customers

Retargeting Ads: Don’t Overpay for Customers

Some marketing experts are misleading you! Advertisers may be overpaying for customers coming from retargeting ads. As a rule of thumb, you should only pay about 10% of the CPA for retargeted ads than what you’d be paying for a truly new customer. Read more.
How 3 Tech Companies Do Social Good

How 3 Tech Companies Do Social Good

There are business benefits of doing good. How do three top tech companies integrate corporate social responsibility with core business strategy?
Client Project: Design Services for Intuit’s Firm of the Future

Client Project: Design Services for Intuit’s Firm of the Future

Intuit’s Firm of the Future provides expert advice for today’s accountants. EM Marketing and Intuit formed an ongoing partnership whereby EM became their go-to firm for updating existing assets and creating new ones.
Why You Failed to Keep Your New Year’s Resolution

Why You Failed to Keep Your New Year’s Resolution

Have you kept your New Year's Resolution? See what can help you maximize your chances of maintaining your goals this year.
Speed Up Facebook Ad Optimization With Dynamic Creative

Speed Up Facebook Ad Optimization With Dynamic Creative

With Facebook's new dynamic creative tool, you can understand which ad elements work well, optimize your campaign quickly, and achieve better results. See how it works.
The Current State of Augmented and Virtual Reality

The Current State of Augmented and Virtual Reality

Where do virtual reality (VR) and augmented reality (AR) stand today? Hear experts share first-hand experiences and perspectives on the state of VR/AR.
Consulting Tips: Establishing Your Independent Business

Consulting Tips: Establishing Your Independent Business

Sole Proprietorship, Partnership, Corporation, LLC. What are the differences? Which one is right for your independent business? We break it down for you.