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Swati Gohri: Design Is Her Way of Life [December Consultant of the Month]
Swati Gohri is thinking design all the time. It’s a way of life. She's part of EM Marketing's team of seasoned designers that handle jobs of any size, complexity, and range.
Why Habitat for Humanity Took Up Cycling
Why did Habitat for Humanity decide to run a cycling event for fundraising? How did they pull it off? Read more about the successful Cycle of Hope event.
Pam Franklin: Going The Distance For Small Business [November Consultant of the Month]
Pam Franklin is more than a social media strategist. She's more than a small business expert. EM Marketing thinks of her as one of its secret weapons.
Consulting Tips: A Few Lists for the Time Between
As a consultant, the time between projects is a blessing and a curse. Reset your thinking about what's possible -- give yourself time to see what's next.
Next-Gen Consultants: Meet Alexis Keenan
Alexis Keenan, part of a new generation of marketing consultants, has a successful video production career. See how she got started and why freelancing works for her.
Client Project: Best of Boroughs Ad Campaign Design for Neustar
EM developed the Best of Boroughs ad campaign contest -- including visual design, layout, & website -- where the public voted for their favorite businesses.
Patrick Lundbom: SUP Enthusiast, Big Picture Digital Marketer [October Consultant of the Month]
Patrick Lundbom’s experience as a digital marketer is extensive and varied. He takes a broad, holistic view of a client’s needs to truly make a difference.
Meditations on the Buyer’s Journey
Each business will find its own right mix of push and pull, yin and yang. In that balance, they will meet their customers throughout the journey.
Freedom to Work Anywhere, Part 5: How to Bring Out Creativity and Strategic Thinking
How do you bring out creativity? Modern offices do not allow enough time to strategize and think. Your most creative thoughts happen while doing something that has no relevance to the project at hand.
From Julia Child to Joy of Cooking: A More Approachable Salesforce for Smaller Organizations
Salesforce can be overwhelming. For smaller organizations, just start with a basic recipe and a few ingredients and you’ll be cooking.