Next-Gen Consultants: Meet Alexis Keenan
Alexis Keenan, part of a new generation of marketing consultants, has a successful video production career. See how she got started and why freelancing works for her.
Client Project: Best of Boroughs Ad Campaign Design for Neustar
EM developed the Best of Boroughs ad campaign contest -- including visual design, layout, & website -- where the public voted for their favorite businesses.
Patrick Lundbom: SUP Enthusiast, Big Picture Digital Marketer
Patrick Lundbom’s experience as a digital marketer is extensive and varied. He takes a broad, holistic view of a client’s needs to truly make a difference.
Meditations on the Buyer’s Journey
Each business will find its own right mix of push and pull, yin and yang. In that balance, they will meet their customers throughout the journey.
Freedom to Work Anywhere, Part 5: How to Bring Out Creativity and Strategic Thinking
How do you bring out creativity? Modern offices do not allow enough time to strategize and think. Your most creative thoughts happen while doing something that has no relevance to the project at hand.
From Julia Child to Joy of Cooking: A More Approachable Salesforce for Smaller Organizations
Salesforce can be overwhelming. For smaller organizations, just start with a basic recipe and a few ingredients and you’ll be cooking.
Establishing Good Client Relationships: How To Turn A One-Off Project Into A Repeat Customer
How can you turn a one-off project into repeat business and build strong client relationships? Learn four important things you can do to ensure success.
Summer Vacation Contest Winners
Many consultants take advantage of flexible schedules to bake in time to travel. See who won EM Marketing's Summer Vacation Contest!
Social Media Marketing: Do This, Not That
Want to know the dos and don'ts of social media marketing? Read these tips to give you clarity, simplicity, and inspiration in your plan.
Freedom to Work Anywhere, Part 4: How to Transition Away from the Bay Area
Life is short. If you feel like the Bay Area no longer "fits" into how you see yourself spending the next 10 years, then make the move.