Practical AI Tips: Advanced Moves for AI-Fluent Marketers (Part 3)

Julian Alvarado | Writer, Vibe Marketer, Founder of GTM.run

Start with the intent signals you already own.

“Start from the signals you already know and own. The richest intent data will come from what’s been unused in your own tools – engagement, call transcripts. I would recommend always looking at what’s owned before you go buy any lists or signals.”

Build an evaluation framework, a grading rubric for your AI outputs.

“Evaluations (evals) are mission critical to anything that you do, especially as you get more sophisticated with AI-driven workflows. Have a grading criteria. Let’s say I’m creating a piece of content. I input my rubric. It could be a score of one to ten. Give it examples of what qualifies as one to three, four to six, seven to ten. Then have your agent grade based on that helps improve quality 100x.”

Set up an AI morning digest for your industry.

“Look into what a Hermes agent is, but be safe with it. Every morning, I get a digest of relevant, trending topics, whether on YouTube, X, LinkedIn, blogs, Substacks. Then I feed that into my own second brain that I’ve built. If I have a unique client project that I don’t have any experience in, I already have an existing database where I can reference real-world case studies, so I’m not starting from scratch.”

Arjita Shrimali | Founder, Signal & Scale Partners

Turn one stakeholder relationship into a repeatable system.

“Pick a workflow you run on repeat. For me, it was managing one key stakeholder. I fed months of call transcripts into AI and had it map what he cares about, where his feedback tends to land, what he’s likely to push back on. Now every deliverable goes through that filter before it reaches him. I walk into the conversation anticipating what he’ll ask.”

Eduardo Castro | Digital Marketing Leader

Not all AI platforms are created equal, especially for agentic work.

“Not every AI platform and tool is created equal. In other words, research the AI pros and cons, the way it was trained, the benchmark data and usage data, and what its reviews are. Agentic AI is more based on how it’s applied, not just how smart it is or how well it can process your inputs. It’s important to determine which platform is best suited for what you need for a given project or use case.”

Audrey Tracy | B2B Content Marketing Leader

Optimize for SEO, AEO, and GEO.

“My number one tip is use AI to optimize for SEO, AEO, and GEO. It’s a new territory that content marketers need to understand. AEO is answer engine optimization and GEO is generative engine optimization. I’ve used AI to optimize so that my content is picked up in answers on the internet.”

Use AI for the big strategic questions and the fast work.

“Do a content audit. How do we compare to our competitors? What are our competitors saying? Use AI to answer the big, strategic questions as well as the itty-bitty day-to-day work.”