Practical AI Tips for Marketers: Build Systems, Not One-Off Prompts (Part 2)

Stephanie Maassen-Deason | Founder, Propel + Flourish

Rewrite the prompt. Don’t iterate back and forth.

“If AI doesn’t get something right the first time, rewrite the prompt – it’s really powerful if the prompt is reusable. Don’t reiterate back and forth with the LLM. It has more chances to get confused and hallucinate. The more that you can get it right the first time, the better your result is going to be.”

Put your judgment in defined gates, not a constant review loop.

“If you’re starting to have AI run a playbook or a workflow for you, reviewing the AI each time puts the bottleneck back on you. Put your judgment in defined gates, a few checkpoints throughout the process and most definitely a final one at the end. This makes sure that it is running accurately, but also running independently of you.”

Manage AI’s memory actively. It’s not as good as you think.

“AI’s memory is unreliable, and that can throw you off if you’re not watching for it. It can be based on random conversations, who they think you are, and what kind of output you want. Your output will be better if you go through your memory on a regular basis to make sure what it’s remembering about you is accurate.”

Tai Freligh | Senior Copywriter & Content Strategist

Give AI structure before generation.

“Give your AI a template of constraints – tone, audience, length, examples – before asking it to ever write. This is going to reduce your editing time by 50% because the model isn’t guessing and knows exactly what you want.”

Use AI as a consistency engine.

“Feed AI your best past work, ask it to extract patterns such as tone, phrasing, structure, etc. You’ll get a reusable voice guide you can apply across your channels instantly.”

Karolina Potterton | Marketing Executive & Advisor

Break your requests into bite-sized chunks.

“When using AI, break out your request into bite-sized chunks. The first step I say is, I want to do X with my idea. Let’s break this out into a project plan. And that not only recenters myself, but it helps the AI give me better results as to what the end goal is.”

Try voice-to-AI instead of typing.

“I use this every single day – voice to AI. Whether I’m on my laptop or phone, I never type into my AI bots. I will always talk to them. That not only picks up on my tone and who I am as a person… you’re able to convey things more freely and fluidly, and you can get your point across a lot quicker, too.”

Michael Gasiorek | Founding Partner, Truth Cartel

Record yourself doing the job, then have AI build the workflow from it.

“A great way to give [a task] over to AI is to record yourself doing a job, like editing a blog post using something like Loom. Then ask the AI to interpret what happened and create a workflow from it. If you’re ever stuck and you don’t know what to do next, just talk to it. AI can be your tutor and get you from point A to point B, anywhere along the process where you might be stuck.”

Sherry Prescott-Willis | Growth & Demand Generation Executive

Use AI to prototype your creative assets — feed it your style guidelines first.

“I’ve been building AI prompts and branding guidelines that generate actual campaign assets. Now with AI, marketers can do everything from LinkedIn banners to landing pages in a fraction of the time, allowing you to launch and go to market faster.”