Hire Higher: Your Personalized Pathway to the Perfect Hire

By Kathy Jung

May 19, 2025

I’m very excited to introduce EM Marketing’s new ad campaign theme: Hire Higher. I feel it captures how we have been doing things for the past two decades. It’s never been about just filling roles. We’ve focused on solving complex business challenges with people who get it. Let me know what you think!

Hire Higher is more than a theme. It’s a mindset – a promise that when you work with EM, you’re not just hiring talent. You’re hiring higher standards, higher outcomes, and higher alignment between marketing strategy and marketing execution, candidate personality and company culture. This approach is built on four pillars: Higher Touch, Higher Expertise, Highly Curated, and Higher Impact.

Higher Touch: People First, Always

The hiring process shouldn’t feel transactional. At EM, we pride ourselves on being high-touch in everything we do. Our relationships – with both our clients and our talent – are long-term, built on listening deeply and understanding what each party really needs. You won’t get handed a stack of resumes. You’ll get thoughtful, curated matches, rooted in real conversations and empathy.

Higher Expertise: We Know Marketing Because We’ve Lived It

EM was created by marketers, for marketers. Many of our Account Leads have sat in the same seats as the candidates they represent – and as the hiring managers they support. We speak the language of CMOs, growth hackers, product marketers, and content strategists. This insider perspective allows us to cut through the noise and get to what really matters: fit, capability, and strategic alignment.

Highly Curated: Right Talent, Right Fit

Marketing isn’t one-size-fits-all. A brand in hypergrowth needs a different skill set than a legacy enterprise rebranding for the digital age. EM understands the nuances between growth marketing, product marketing, brand, UX writing, marketing ops, and more. We don’t just understand the difference – we know how to find the right people for each unique challenge. We also appreciate the importance of finding the right cultural fit – someone who’s both exceptional at their job and easy to work with. At the end of the day, we carefully vet every marketer we place for experience level, cultural fit, and skillset.

Higher Impact: Talent That Moves the Needle

Great marketing hires do more than fill gaps – they create momentum. EM focuses on connecting companies with marketers who can make an immediate and measurable impact. Whether it’s a seasoned consultant to lead a product launch or a fractional CMO to guide strategy, we match you with talent that drives results.

Marketing isn’t one-size-fits-all… we know how to find the right people for each unique challenge. We also appreciate the importance of finding the right cultural fit.

Higher Hires, Superior Outcomes

In a talent market that’s faster, noisier, and more competitive than ever, EM Marketing offers a smarter, more focused, and more personalized way to build or fill out your team. We call it “Hire Higher.” If you’re worried that an algorithm is missing the potentially perfect candidate or tired of working with recruiters who don’t speak your language, you’ll call it a breath of fresh air, one that routinely produces the curated matches you need to reach higher and achieve your marketing goals.

About Kathy Jung

As EM Owner & Vice President, Kathy Jung champions the philosophy that quality relationships paired with exceptional talent create the best outcomes for everyone involved. In today's fast-paced business climate, she remains committed to finding that sweet spot where efficiency meets uncompromising quality, keeping EM's values at the heart of every client interaction.

View all posts by Kathy Jung