Director of Product Marketing
Role Overview:
Adobe Firefly is Adobe’s generative AI platform; a fast-growing business at the intersection of creativity and artificial intelligence. We’re looking for an experienced, full-stack Director of Product Marketing to lead Firefly’s outbound marketing team on a 7-month contract engagement.
This is a rare chance to step into a director-level seat on one of the most strategically important products at Adobe. The role comes with a high-performing team, real executive visibility, and meaningful scope from day one. Do you thrive in fast-moving environments where the stakes are high and the work actually matters? This might be the role.
The ideal candidate is a player-coach; equally comfortable setting the strategic agenda and rolling up their sleeves when the moment calls for it.
Responsibilities:
- Leading a team of product marketers across release and evergreen marketing is at the core of this role. Beyond people leadership, this position owns Firefly’s go-to-market execution across launches, campaigns, messaging, and market positioning.
- Additional responsibilities include driving integrated launch strategy for Firefly product releases in close partnership with Product Management, Fellow Product Marketers, and Global Marketing; shaping how Firefly is positioned for creatives in a competitive generative AI landscape; building alignment across a complex, matrixed organization.
Qualifications:
- An MBA or Master’s is preferred. – or equivalent experience is required
- 12+ years of product marketing experience, with at least 3 years at the director level or managing a team.
- Is an ambitious self-starter with a positive, upbeat approach; identifies what matters most and gets moving without waiting to be told
- Brings strong project management instincts: the ability to take an ambiguous brief, build a plan, align partners, and deliver without losing momentum
- Leads with creativity and nimbleness; thinks on their feet, tries new approaches, and learns from mistakes without ego
- Communicates with confidence and clarity, whether in a C-suite deck, a product launch brief, or a cross-functional conversation
- Has a strong analytical orientation, equally comfortable in the data and the narrative
- Preferred qualifications: Experience in the AI, creative software, or SaaS space is strongly preferred. Familiarity with Adobe’s product ecosystem is a plus.
Company profile:
As one of the world’s most innovative software companies whose products touch billions of people around the world, Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations; customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.