Principal, Enterprise Sports Marketing Campaigns
Role Overview:
Reporting to the Director of Sports Marketing & Innovation, you will manage enterprise marketing and technology campaigns with top sports organizations (such as the NFL and MLB) to boost brand visibility, increase fan engagement, and amplify Adobe’s presence across all sports platforms. Leveraging your expertise in integrated marketing, you’ll coordinate impactful campaigns across web, social, media, brand, PR, partners, advertising, and live events;highlighting how Adobe’s AI technology transforms next-generation fan experiences
Responsibilities:
- Manage and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and maximize Adobe impact across all sports-related platforms and partnerships.
- Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns; spanning content, web, social, media, advertising and flagship events.
- Manage Adobe Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major flagship sporting events (Super Bowl, World Series, etc.).
- Align cross-region and global stakeholders to ensure messaging consistency and cultural relevance in every market.
- Collaborate with cross-functional teams on developing immersive activations that help bring the value of Adobe Enterprise technology to life across our sports partnerships.
- 10%-15% annually, with peak activity during key tentpole events, regular sports league HQ meetings, Adobe Summit, and internal field alignment
Qualifications:
- Bachelor’s degree in marketing, business, or a related field required; MBA or advanced degree preferred.
- 5-7+ years of experience in enterprise marketing.
- Experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences and a deep passion for sports.
- Experience using Excel, PowerPoint, Word, SharePoint, Slack, Workfront, AI tools.
- Possess a solution-oriented mindset, and the ability to adapt strategies as priorities shift.
- Display a measured, mature, organized, and polished approach to stakeholder communication and collaboration.
- Ability to leverage proven methodologies and draw on effective practices from previous experience, such as work at Adobe or a similar environment.
- Proven track record developing integrated marketing campaigns with sports organizations required.
- Experience working with cross-functional global teams, ability to lead & influence without direct authority.
- Strong experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences required.
- Strong storytelling and executive-facing communication skills.
Company profile:
As one of the world’s most innovative software companies whose products touch billions of people around the world, Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations; customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
EM Marketing offers a wide array of benefits for employees that are classified as W2 employees or work over 30 hours a week. These benefits include several medical plan options, with a portion of the premiums being covered by EM Marketing. Additionally, there are several dental, vision, supplemental options, and a 401K plan.